How to Automatically Distribute Coupons

Coupons are one of the most reliable ways to nudge conversions, reward loyalty, and reactivate cold leads. But manually sending them? That’s a productivity nightmare.

If you're still relying on spreadsheets and bulk campaigns to share discounts, you're missing out on the real magic: automated, personalized coupon flows that run on autopilot.

In this guide, you’ll learn exactly how to set up automated coupon distribution in Mailmodo.

Why automating coupon distribution matters

Automated coupon distribution is the process of sending relevant discount codes to users based on specific behaviors — such as placing an order, abandoning a cart, or completing a quiz — using pre-defined logic and triggers.

When someone takes a high-intent action — like completing a purchase or abandoning their cart — timing is everything. If your discount email shows up, the potential customer might just convert.

Here’s why automation is critical:

• Faster delivery: higher conversion: A coupon sent right after a key event (like a purchase or quiz) feels timely and relevant.

• Personalized offers: People respond to tailored messages, not generic mass promotions.

• Scalability: You can run dozens of flows at once without needing to touch each one.

How to automatically distribute coupons using Mailmodo

In Mailmodo, this is done using the email journey builder. The benefit of using this method is that no matter which kind of coupon flow you're building (post-purchase, quiz-based, browse abandonment, etc.), the setup process remains the same. You just swap out the trigger and conditions based on your use case.

Let’s walk through the full setup:

Step 1: Prepare your coupon email template

Before anything else, design the email that will actually deliver your coupon.

• Open Mailmodo’s drag-and-drop editor.

• Create a new campaign email.

• Choose between pre-built templates or start from scratch

• Add your coupon. There are two ways to add your coupon: a static code that all users receive (e.g., WELCOME10) or a dynamic code that uses a personalization tag like {{coupon_code}} to insert unique codes from contact properties or integrations.

• You can add optional enhancements like a personalized greeting with {{user.name}} or a countdown timer to create urgency.

Once finished, save the email to use inside your automation journey.

Step 2: Define the trigger

Next, decide when the coupon flow should begin. You can choose from a variety of behavioral triggers, depending on the campaign:

• Post-purchase: Trigger when someone completes a purchase (via Mailmodo’s Shopify integration).

• Browse abandonment: Trigger when a user views a product but doesn’t complete checkout.

• Quiz submission: Trigger after a user submits a product recommendation or onboarding form.

• Cart abandonment: Trigger when items are left in the cart for a certain period.

This trigger will kick off the coupon journey for each user automatically.

Step 3: Add conditional logic

Using a conditional login in the middle of the trigger and the coupon email will ensure that only those users receive the coupon who have taken the desired action.

Use conditional blocks to segment users and send coupons to:

• Only users to filled the form

• Only users who completed the purchase

Step 4: Add and configure the send campaign block

Now, add the coupon email to be sent into a block that you will place after the conditional logic.

• Drag a Send Campaign block into each branch of your journey.

• Select the relevant email template.

• Make sure dynamic fields like {{coupon_code}} are mapping correctly.

• Use preview mode to validate personalization before publishing.

Step 5: Test and publish

Before you go live:

• Test each path in the journey by simulating user actions.

• Double-check your logic blocks and dynamic fields.

• Verify that static or dynamic coupon codes appear correctly in test emails.

Once everything looks good, hit publish — your automated coupon flow is live.

Conclusion

Automated coupon flows turn your discounts into high-converting, behavior-based campaigns and with Mailmodo, you don’t need to patch together tools or write code to make it happen.

Whether you’re rewarding loyal customers, reactivating browsers, or boosting conversions from quizzes, Mailmodo helps you send the right coupon to the right person at the right time.

Start building your first coupon journey today with Mailmodo and watch your conversions grow automatically.