Marketers often struggle to keep their audience updated with fresh content—especially when new blog posts, updates, or announcements go live every week. It’s easy to fall into the trap of skipping these updates altogether or sending inconsistent updates.
But what if there was a repeatable way to send out your latest content without waiting for an integration or automation plugin?
Let’s see how you can set it up for yourself.
What is an RSS campaign?
An RSS campaign is a type of email campaign that pulls content from an RSS feed (like your blog or news site) and sends it automatically to your subscribers. It’s commonly used to share:
- Weekly blog digests
- Podcast episode roundups
- Product or changelog updates
- News alerts or content hubs
RSS campaigns save time because they eliminate the need to manually build and send a new email every time something is published.
How to send an RSS campaign
Here’s how you can easily set up your RSS feed campaign using Mailmodo:
Step 1: Once you’re signed into Mailmodo, make your way to the template editor. You can choose to edit an pre-built template or create one from scratch.
Step 2: From the widgets tab, drag-and-drop the News feed widget to the template.
Step 3: Now, set up the widget by providing the API endpoint.
Step 4: Customize the visual aspect of the widget by choosing the number of items to display, the list options and the button options.
Step 5: Prepare the rest of your email by adding images, email copy, CTAs, etc.
Step 6: Once your email is ready, you can schedule it to be sent as a bulk campaign. You can also set up an automation using integration with Zapier to send the email every week, month, etc.
Conclusion
Whether you're sending blog updates, product news, or content roundups, staying consistent with your email campaigns is what drives long-term engagement. Even without native automation, you can still deliver valuable, timely content using the tools you already have. With a simple process and a bit of planning, Mailmodo makes it easy to keep your audience informed—week after week.
