Instagram Follower Ratio Calculator

What is Instagram follower ratio?

Instagram follower ratio is a metric that measures the proportion of accounts you follow compared to the number of your followers on Instagram. This ratio is also known as the follow-to-follower ratio. It is an important metric that gives you insights into your Instagram presence, influence and engagement levels.

How to use the Instagram follower ratio calculator

To calculate your Instagram follower ratio, enter the total number of accounts you follow and the total number of followers you have. The calculator will instantly compute your follower ratio, giving you a sense of your influence on the platform.

Instagram follower ratio formula

An image showing Instagram follower ratio formula.

Instagram Follower Ratio = Total Instagram Followers/Total Accounts Followed on Instagram

Understanding the Instagram follower ratio result

The Instagram follower ratio result offers valuable insights into your social presence and engagement. The ratio can be either greater or less than 1.

An Instagram follower ratio above 1 Indicates that you have more followers than accounts you are following. This indicates that you are an influential follower within your niche. The higher this number, the greater is your influence.
An Instagram follower ratio below 1 suggests you are following more accounts than the number of followers you have. This indicates that your account has a low influence and that you need to optimize your Instagram outreach strategy.

When to calculate Instagram follower ratio

Calculating your Instagram follower ratio regularly can help you track your growth and engagement over time. You should calculate your Instagram follower ratio in the following situations:

After launching new content or campaigns
During regular social media performance reviews to assess your standing relative to competitors or industry benchmarks
While evaluating the effectiveness of growth strategies, such as collaborations, giveaways, or influencer partnerships
To identify trends in audience behavior and engagement levels over time

How to calculate Instagram follower ratio with example

Imagine that you have 5,000 followers on Instagram and are following 500 accounts. You can calculate your follower ratio as follows:

Instagram Follower Ratio = Total Instagram Followers/Total Accounts Followed on Instagram

Follower Ratio = 5,000/500=10

In this example, your follower ratio is 10, meaning you have 10 followers for every account you follow, which indicates a high level of influence or authority on the platform.

How to improve your Instagram follower ratio

You can improve your Instagram follower ratio by using the following strategies:

Regularly post high-quality, engaging content that resonates with your target audience.
Use relevant hashtags and geotags to increase discoverability.
Engage with your followers through comments, likes, and direct messages.
Follow relevant accounts and engage with their content to attract attention.
Optimize your profile with a clear bio, profile picture, and link.
Run targeted ads or collaborations to reach new potential followers.
Unfollow inactive or irrelevant accounts to maintain a healthy ratio.