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Pinterest Engagement Rate Calculator

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What is Pinterest engagement rate?

Pinterest engagement rate measures the interaction your pins receive from your audience through repins, comments, likes, or click-throughs. Understanding this metric can provide you with insights into how well your content resonates on the platform.

Relevant channel: Pinterest

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How to use this Pinterest engagement rate calculator

To calculate your Pinterest engagement rate, input your total engagement (including repins, comments, likes, and clicks) and the total number of followers on your Pinterest profile. The calculator will instantly provide your engagement rate percentage, showing how engaged your audience is.

Pinterest engagement rate formula

An image showing Pinterest engagement rate formula

Pinterest Engagement Rate (%) = (Total Engagement / Number of Followers) * 100

Understanding the Pinterest engagement rate result

The ideal Pinterest engagement rate will depend on your goals, the nature of the content, the number of pins, etc. In general,

  • A high Pinterest engagement rate indicates strong audience interaction.
  • A low Pinterest rate suggests that your audience is not interacting with your content well and that you may need to tweak your content to better connect with your audience.

When to calculate Pinterest engagement rate

  • After publishing new pins to track initial engagement

  • To measure the success of a Pinterest marketing campaign

  • During a review of your Pinterest strategy to evaluate performance

  • As part of a regular audit to assess engagement trends over time

How to calculate Pinterest engagement rate (with example)

For example, if you have 10,000 followers on Pinterest and your latest pin generates 500 total engagements (repins, likes, comments, and clicks), your engagement rate can be calculated as follows:

Pinterest Engagement Rate (%) = (Total Engagement / Number of Followers) * 100

Pinterest Engagement Rate = (500 / 10,000) * 100 = 5%

This means your Pinterest engagement rate is 5%, indicating good engagement with your content.

How to improve your Pinterest engagement rate

  • Create high-quality, visually appealing pins with compelling images and graphics

  • Use trending or relevant keywords in your pin descriptions to reach a larger audience

  • Pin consistently and during peak activity hours to maximize visibility

  • Engage with your audience by replying to comments and repinning relevant content

  • Join group boards in your niche to increase the reach of your pins

  • Use Pinterest Analytics to identify which content is performing best and replicate its success

  • Create "how-to" guides or infographics that offer value to your audience.

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