Get this calculator in email
Pinterest Engagement Rate Calculator
What is Pinterest engagement rate?
Pinterest engagement rate measures the interaction your pins receive from your audience through repins, comments, likes, or click-throughs. Understanding this metric can provide you with insights into how well your content resonates on the platform.
Relevant channel: Pinterest
How to use this Pinterest engagement rate calculator
To calculate your Pinterest engagement rate, input your total engagement (including repins, comments, likes, and clicks) and the total number of followers on your Pinterest profile. The calculator will instantly provide your engagement rate percentage, showing how engaged your audience is.
Pinterest engagement rate formula
Pinterest Engagement Rate (%) = (Total Engagement / Number of Followers) * 100
Understanding the Pinterest engagement rate result
The ideal Pinterest engagement rate will depend on your goals, the nature of the content, the number of pins, etc. In general,
- A high Pinterest engagement rate indicates strong audience interaction.
- A low Pinterest rate suggests that your audience is not interacting with your content well and that you may need to tweak your content to better connect with your audience.
When to calculate Pinterest engagement rate
After publishing new pins to track initial engagement
To measure the success of a Pinterest marketing campaign
During a review of your Pinterest strategy to evaluate performance
As part of a regular audit to assess engagement trends over time
How to calculate Pinterest engagement rate (with example)
For example, if you have 10,000 followers on Pinterest and your latest pin generates 500 total engagements (repins, likes, comments, and clicks), your engagement rate can be calculated as follows:
Pinterest Engagement Rate (%) = (Total Engagement / Number of Followers) * 100
Pinterest Engagement Rate = (500 / 10,000) * 100 = 5%
This means your Pinterest engagement rate is 5%, indicating good engagement with your content.
How to improve your Pinterest engagement rate
Create high-quality, visually appealing pins with compelling images and graphics
Use trending or relevant keywords in your pin descriptions to reach a larger audience
Pin consistently and during peak activity hours to maximize visibility
Engage with your audience by replying to comments and repinning relevant content
Join group boards in your niche to increase the reach of your pins
Use Pinterest Analytics to identify which content is performing best and replicate its success
Create "how-to" guides or infographics that offer value to your audience.
Get 3X email conversion
with Mailmodo
Create & send interactive emails without coding
Put revenue on auto-pilot with pre-built journeys
Save time with AI-powered email content creation
Experience world’s only interactive email marketing platform
Trusted by 10000+ brands

