Get this calculator in email

Website ROI Calculator

Rate this calculator
5.00

What is website ROI?

Website ROI measures how much revenue your website generates compared to the cost of developing and maintaining it. Tracking this metric can help you evaluate your website's performance with respect to its target revenue and formulate the required strategies to meet your goals.

Relevant channels: E-commerce websites, subscription-based websites, advertising-driven websites, SaaS platforms

cta-img
Create and send such interactive calculators in emailTry Mailmodo for free

How to use this website ROI calculator

To calculate your website ROI, enter the following details:

  • E-commerce Sales: The total revenue generated from online sales through the website.

  • Value of Leads Generated: The estimated value of leads obtained via your website.

  • Ad Revenue: The income generated from advertisements displayed on the website.

  • Subscription Revenue: The income from subscription-based services or memberships.

  • Development Costs: The cost of developing and building the website.

  • Hosting and Maintenance Costs: Ongoing costs related to hosting, server maintenance, and website upkeep.

  • Marketing Costs: Total expenses spent on promoting the website (e.g., ads, SEO, content marketing).

  • Operational Costs: Any other associated costs related to website operation, such as staff, software, or tools.

Once you have filled out the relevant fields, the calculator will generate your website ROI as a percentage.

Website ROI formula

An image showing website ROI formula

Website ROI = (Revenue Generated - Website Costs) / Website Costs x 100

Here, the revenue generated and website costs are calculated as follows:

Revenue Generated = E-commerce Sales + Value of Leads Generated + Ad Revenue + Subscription Revenue

Website Costs = Development Costs + Hosting and Maintenance Costs + Marketing Costs + Operational Costs

Understanding the website ROI result

The ideal website ROI will depend on numerous factors such as the kind of website, industry, your goals, etc.

  • A high website ROI indicates that your website is performing well and generating a relatively high profit compared to your investment.
  • A low website ROI signals that you may need to adjust your marketing strategy, user experience, or optimization. If the value is negative, it indicates a loss, which requires immediate reworking of your strategies.

When to calculate website ROI

  • After a major redesign or relaunch of your website

  • Quarterly, to evaluate performance against marketing spend

  • Annually, to assess long-term ROI and website effectiveness

  • Before deciding to invest in new marketing campaigns or tools for the website

How to calculate website ROI (with example)

Imagine that you have the following data from your website:

  • E-commerce Sales: $150,000

  • Value of Leads Generated: $50,000

  • Ad Revenue: $30,000

  • Subscription Revenue: $20,000

  • Development Costs: $100,000

  • Hosting and Maintenance Costs: $10,000

  • Marketing Costs: $15,000

  • Operational Costs: $5,000

You can calculate your website ROI as follows:

Website ROI = (Revenue Generated - Website Costs) / Website Costs x 100

Revenue Generated = 150,000 + 50,000 + 30,000 + 20,000 = $250,000

Website Costs = 100,000 + 10,000 + 15,000 + 5,000 = $130,000

Website ROI = ((250,000 - 130,000) / 130,000) x 100 = 142.86%

This means your website generates a 142.86% return on your investment, indicating a highly profitable site.

How to improve your website ROI

  • Optimize the website for SEO to drive more organic traffic and reduce paid ad dependency

  • Invest in user experience (UX) design to improve conversion rates and sales

  • Increase lead generation by offering free trials, downloadable content, or exclusive deals

  • Utilize targeted advertising to attract high-intent visitors to the site

  • Ensure your website is mobile-optimized to capture a broader audience

  • Regularly update your content and products to keep users engaged and coming back

  • Monitor website performance metrics like bounce rate, page speed, and traffic sources to make data-driven decisions

  • Streamline operational costs through automation or outsourcing where possible

Get 3X email conversion
with Mailmodo

Check.svg

Create & send interactive emails without coding

Check.svg

Put revenue on auto-pilot with pre-built journeys

Check.svg

Save time with AI-powered email content creation

Experience world’s only interactive email marketing platform

Trusted by 10000+ brands

Group_1110166020_1_6fb9f2bd9a
Group_1110165532_1_bf39ce18b3
Ellipse_Gradientbottom_Bg
Ellipse_GradientLeft_Top
gradient_Right