AI Adoption & Ground Reality by Shafique Gajhar

In a world of audacious claims about AI, marketing leader 𝗦𝗵𝗮𝗳𝗶𝗾𝘂𝗲 joins us to provide a grounded reality check. He is a seasoned SaaS marketing leader and the co-founder of S11s, one of India's most active SaaS communities. This is a must-watch for CMOs and marketing professionals who want to move beyond the hype and understand the practical reality of AI in the workplace. Shafique cuts through the noise, discussing the gap between what's promised and what's actually being delivered by AI tools.

▶️ Key Moments:

𝟬𝟬:𝟬𝟬 — Introduction to Shafique and his background in SaaS marketing.

𝟬𝟭:𝟰𝟯 — Why the AI chatter online is often exaggerated and what's really happening.

𝟬𝟲:𝟭𝟰 — The gap between the promise of AI and its current reality.

𝟬𝟵:𝟰𝟲 — How AI adoption differs between startups and enterprises.

𝟭𝟴:𝟭𝟵 — The most common and effective ways marketing teams are using AI today.

𝟮𝟮:𝟮𝟬 — A framework for CMOs to choose the right AI tools for their teams.

𝟮𝟴:𝟮𝟴 — A discussion on "build vs. buy" for custom AI solutions.

𝟯𝟮:𝟮𝟳 — How conversations around AI have evolved in a private SaaS community.