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AI in Product Marketing by Michele Nieberding
Learn how to use AI to become 10x more productive in product marketing.
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Michele provides a practical, behind-the-scenes look at how she uses AI to simplify some of the most complex aspects of her job, from competitive intelligence to product launches. She gives a live demo of her favorite AI tools and offers key insights on how to use AI to enhance, not replace, core marketing skills.
▶️ Key Moments:
𝟬𝟬:𝟬𝟬 — Introduction to Michelle Neiberding and her product marketing journey.
𝟬𝟮:𝟯𝟱 — Michelle's "aha" moment with AI and how it made her 10x more productive.
𝟬𝟱:𝟬𝟬 — The challenges of competitive intelligence and how AI simplifies it.
𝟬𝟴:𝟮𝟳 — A deep dive into building and using internal AI agents.
𝟭𝟯:𝟰𝟲 — Using AI for brand positioning and a live demo of her favourite tool.
𝟭𝟳:𝟱𝟵 — The right way to use AI for messaging to avoid sounding robotic.
𝟮𝟭:𝟬𝟲 — How AI can revolutionize go-to-market strategies and product launches.
𝟮𝟮:𝟭𝟯 — A live demo of an AI tool that creates an entire launch plan from a video.
𝟮𝟲:𝟱𝟬 — The importance of human oversight with AI-generated outputs.
Meet the Speaker
Michele is a go-to voice on using AI in product marketing through her popular #PMMHacks and #PromptOfTheWeek LinkedIn posts. She's Director of Product Marketing at Treasure Data, a frequent podcast guest, and well-known mentor at Product Marketing Alliance. She brings a unique perspective, having transitioned from hospitality into product marketing and learned AI experimentation on the job.
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