Master Generative Engine Optimization by Todd Sawicki

We’re breaking down this critical topic with Todd Sawicki, CEO and co-founder of Gumshoe, who explains the core strategies for optimizing your content for LLMs. Todd explains the fundamental shift thats happening as traffic moves from traditional search engines to AI platforms like ChatGPT, Perplexity, and Gemini.

▶️ Key Moments:

𝟬𝟬:𝟬𝟬 - Introduction to Todd Sawicki and the shift from traditional search to AI.
𝟬𝟭:𝟰𝟭 - Defining AEO, GEO, and other new AI search terms.
𝟬𝟯:𝟮𝟳 - What is RAG and why it's a game-changer for AI search.
𝟬𝟱:𝟰𝟱 - Why AI search is a better user experience than traditional search.
𝟬𝟲:𝟰𝟵 - The three core ways to get your content featured by AI.
𝟬𝟵:𝟭𝟲 - The truth about the LLM.txt file?
𝟭𝟮:𝟱𝟭 - Todd shares exclusive data on what LLMs look for.
𝟭𝟳:𝟬𝟵 - Analyzing data on content types and examples of companies succeeding with AI optimization.
𝟮𝟰:𝟱𝟬 - The surprising truth about why being on Google's Page 1 doesn't guarantee AI visibility.
𝟮𝟲:𝟰𝟬 - How "knowledge authority" is replacing "domain authority."
𝟯𝟬:𝟬𝟬 - The new emphasis on content recency and frequent publishing.