Performance Marketing Using AI by Andres Levinton

In this episode, we're joined by Andres Levinton, the Director of Growth Marketing at SuperSide. With over a decade of experience, Andres shares his journey from scaling Super Side to over $60M ARR to launching Super Ads, a powerful AI-powered creative analytics tool. He reveals how the rise of AI is fundamentally changing performance marketing, shifting the focus from manual bidding and ad management to creative strategy and optimization.

▶️ Key Moments:

𝟬𝟬:𝟬𝟬 — Introduction to Andres and Super Side's growth story.

𝟬𝟰:𝟬𝟬 — How performance marketing has evolved with AI, from bidding to creative strategy.

𝟬𝟳:𝟰𝟯 — The four main ways AI is impacting a marketer’s work.

𝟬𝟵:𝟮𝟰 — AI for ad creation: what works (copy) vs. what still needs a human touch (video).

𝟭𝟮:𝟰𝟯 — The difference between AI-powered tools like Super Ads and traditional BI tools.

𝟭𝟱:𝟯𝟳 — A look at Super Ads' AI features for creative analytics.

𝟭𝟳:𝟱𝟴 — A live demo of an AI-powered benchmark tool built with no-code.

𝟮𝟳:𝟯𝟵 — An internal look at Super Ads' intra-account benchmarking feature.

𝟯𝟮:𝟯𝟯 — The biggest mistakes marketers make when incorporating AI.