Marketing Through a Musician’s Lens with Salima Nadira

In this episode, we sit down with Salima Nadir, head of product marketing at Airbox, helping DTC brands sort their data. But she’s also a full-fledged musician, actively building her career, and we find ourselves discussing -

✅ Strategies to build your brand with different audiences
✅ Goal-setting and how KPIs evolve at different stages
✅ Retention and engagement strategies

Takeaways

• For the most creative solutions, look outside your industry.
• To get more out of your content, segment audiences meticulously and personalize messaging to different channels.
• Figure out the best channels (may not be the most popular) to reach your audience.
• Lean into partnerships and collaborations to survive in the competitive landscape