10 Best AI Content Marketing Tools to Try in 2025

Testing AI tools has become one of my favorite parts of working in content marketing.

Over the past year, I’ve tried everything from AI writers to visual design tools to SEO optimizers, and analytics. Some were amazing. Others... not so much.

If you are in search of AI content marketing tools, but are not sure which one will actually help you write, design, or optimize SEO, and which one is just hype, this guide is for you.

In this article, we’ll take a closer look at different types of AI content marketing tools available in the market, explore the top choices for each type, and review their pricing.

What are AI content marketing tools?

AI content marketing tools are software that uses artificial intelligence to optimize the process of planning and creating content. This content includes blogs, webpages, eBooks, use cases, video content, and more.

Different types of content marketing tools

Given how large content marketing is and how many AI tools are being launched in the market, it can be overwhelming to choose the right ones. To simplify your selection process, here are the major categories of AI tools based on different marketing needs:

• Content writing tools: These tools help you generate ideas and write content like blogs, articles, or website pages based on your prompt.
  Example: ChatGPT

• SEO and optimization tools: Tools that help optimize content for search engines through keyword analysis, competitor research, and on-page SEO suggestions.
  Example: Ahrefs

• Content editing tools: These tools improve existing content by checking grammar, tone, clarity, and overall readability.
  Example: Grammarly

• Content design tools: These tools are used to design visuals such as infographics and videos to support written content.
  Example: Canva

• Content planning tools: These tools help capture content ideas, categorize them by type or goal, and assign tasks to team members for a smooth workflow.
  Example: Trello

• Social media management tools: These tools use artificial intelligence to suggest optimal posting times, generate captions, and analyze audience engagement across platforms.
  Example: Hootsuite

• Podcast tools: These tools assist in producing, editing, transcribing, and distributing podcast content more efficiently using AI.
  Example: Podcastle

Top 9 AI content marketing tools

Let’s explore some of the most powerful AI tools marketers are using today, along with their best features and pricing plans.

1. ChatGPT

It may come as no surprise that we put ChatGPT in the top position. Since its launch in November 2022, the platform has completely changed how content is created and consumed.

At its core, ChatGPT lets you type conversational prompts and, in turn, generate well-formatted first drafts. This can be blogs, headlines, product descriptions, and social media captions.

Beyond text generation, ChatGPT now supports document and image analysis. This makes it easy to extract content, rewrite, or brainstorm new ideas.

If you’re new to AI writing tools, the free version of ChatGPT is a perfect place to start. It's beginner-friendly and requires nothing more than a question or idea to get going

Here are other features that ChatGPT offers:

• Search (Web Browsing) to look up real-time or recent information on the internet

• Deep Research to handle multi-step research tasks.

• Canvas to co-write, edit, or debug directly with ChatGPT in an interactive workspace.

• Memory to personalize your experience over time. It remembers details like your name, writing style, or goals.

Pricing:

Plan	Price
Free	Free
Plus	$20/month
Pro	$200/month
Team	$30/user/month
Enterprise	Custom

2. Ahrefs

Ahrefs offers AI Content Helper, which evaluates your writing based on how comprehensively it covers the topics top-ranking pages include. Start by entering a target keyword and selecting search intent or specific competitors to benchmark against.

As you write or edit inside the built-in editor, you’ll get a content score from 0 to 100, based on topic coverage. You can also pull in content from a published URL, tweak your title tags and meta descriptions with AI suggestions, and compare your content side-by-side with top competitors.

Here are other features that Ahrefs offers:

• AI Overview Tracking to see which keywords show Google’s new AI Overviews.

• AI Technical SEO to fix SEO issues like short meta descriptions right inside Site Audit.

• Search Intents (AI-powered) to better understand what users are looking for with each keyword.

• AI Translations to turn keyword lists into translated versions for other countries.

Pricing:

Plan	Pricing	Projects
Lite	$129/month	5 projects
Standard	$249/month	20 projects
Advanced	$449/month	50 projects

3. Grammarly

These days, Grammarly markets itself as a powerful AI writing assistant. Its “Write with Generative AI” feature helps users quickly generate post ideas that can be inserted directly into the editor to begin writing.

For example, you can enter a prompt like “Give me post ideas about content marketing trends” in the chat box, and Grammarly will create draft content or ideas to get you started.

Grammarly also offers a “Rewrite” feature that improves existing text by suggesting alternative phrasings to enhance clarity, tone, and style. It can also adjust the length of your content, like making it short or long, while preserving the original meaning.

Here are other features that Grammarly offers:

• Paraphrase to instantly rewrite your text in a different tone, like making it more persuasive or more inspirational

• Proofreading to catch grammar mistakes, typos, missing punctuation, and commonly confused words

• Quick Reply to help you respond to emails faster by summarizing the message and suggesting context-aware replies.

• Brand Tones to maintain a consistent brand voice across different types of contexts.

Pricing:

Plan	Price (Billed annually)
Free	$0/month
Premium	$12/month
Business	$15/member/month

4. Canva

In terms of AI, Canva offers Magic Media, a creative tool that allows users to generate images and short videos just by describing what they want to see. Whether it’s a “minimalist flat-lay of a coffee shop” or “a 3D animation of a rocket launching,” Magic Media turns text prompts into visual content.

Canva also includes Magic Write, which lets users save and apply their own writing style across different pieces of content. By analyzing sample text, it creates a personalized voice that can be reused, edited, or updated across all written designs.

Here are other features that Canva offers:

• AI Photo Enhancer to instantly fix dark, blurry, or oversaturated photos using AI

• Curved Text Generator to easily bend and arch your text into stylish shapes

• Text Animation to make your words pop with movement like fade, pan, pop, or tumble your text

• AI Video Clip Generator to turn a simple text prompt into a short, cinematic-quality video with synced sound

Pricing:

Plan	Pricing (Billed annually)
Canva Free	Free for one person
Canva Pro	$55/year for one person
Canva Teams	$50/year per person

5. Freepik Content Creation Tools

The Freepik AI Suite is a collaborative platform that combines all of Freepik creative tools in one platform, helping marketers and content creators design and edit visuals more efficiently.

It allows image, video, and audio generation with AI editing features to make content creation smoother from start to finish. Instead of jumping between different design tools, users can generate images from prompts, enhance product visuals, or create branded graphics directly within the same workspace.

Freepik includes some other valuable features:

• Magnific AI Upscaler for sharper, high-resolution assets.

• AI Photo Editor and Background Remover for quick refinements.

• Workflows that guide you through creative processes step by step.

• Voiceover generator in more than 20 languages

Pricing:

Plan	Price
Free	$0 per month
Essential	$5.75 per month
Premium	$12 per month
Premium+	$24.50 per month
Pro	Custom pricing for agencies and teams

6. Trello

Trello now includes Atlassian Intelligence, a built-in AI assistant that helps you quickly draft content inside cards. Whether you're adding a task description or leaving a comment, you can click the AI button and generate new text from a simple prompt.

In addition to generating content, Atlassian Intelligence can refine existing writing by correcting grammar, tightening up wordy text, or rephrasing content for better readability. It can also summarize long updates and extract action items, making it easier to stay on top of priorities without reading every detail.

Here are other features that Trello offers:

• Boards to organize and track everything from tasks you need to do to those you’ve completed.

• Due Dates to set reminders on the task you need to complete.

• Attachments to add files directly to tasks, so everything you need is in one place.

• Checklists to break big tasks into smaller steps and check them off as you go,

Pricing:

Plan	Price (Billed annually)
Free	$0 per user/month
Standard	$5 per user/month
Premium	$10 per user/month
Enterprise	$17.50 (min. 50 users)

7. Podcastle

Podcastle Podcastle developed its platform to make professional podcasting accessible to anyone, from solo creators to growing teams.

One of its standout features is the Studio, which is a virtual recording space that comes standard with every account. Users can easily adjust their studio settings from the dashboard.

Another useful feature is that it lets you automatically schedule remote recording sessions directly from the platform. Podcastle syncs with your Google Calendar, making it easy to send invites, set recording times, and share studio links with up to 10 guests.

Here are other features that Podcastle offers:

• Waiting Room Default Animations to give your guests a polished, professional experience while they wait to join your recording session.

• Magic Dust AI to clean background noise and enhance sound for studio-quality results.

• Multi-track Video Timeline Editing to edit audio and video on separate tracks for more control over your content.

• Subtitles for Video automatically creates subtitles in English, Spanish, French, German, and Italian, helping your videos reach more people.

Pricing:

Plan	Price (Billed annually)
Basic	Free
Essentials	$11.99 per creator/month
Pro	$23.99 per creator/month
Business	$39.99 per creator/month
Enterprise	Custom

8. Hootsuite

Hootsuite developed its AI tools after hearing from nearly one-third of the social media managers that their biggest difficulty is coming up with content ideas.

They created OwlyGPT, an AI assistant that helps you brainstorm content ideas, research industry trends, and create content schedules quickly. It also drafts posts that reflect your brand’s voice and can generate images to support your campaigns.

Beyond content generation, Hootsuite offers an AI knowledge center where brands can upload and manage FAQs, policies, and key responses to be used in smart replies and chatbots.

Here are other features that Hootsuite offers:

• AI Hashtag Suggestions to instantly generate relevant hashtags based on your post content

• Approval Workflows to keep your messaging on-brand by having posts reviewed and approved before they go live.

• Social Content Calendar to view, edit, and manage all your scheduled posts in one place

• Asset and Content Library to save time by storing reusable post templates, images, and other media.

Pricing:

Plan	Price (Billed annually)
Standard	$99 per user/month
Advanced	$249 per user/month
Enterprise	Custom Pricing

9. VistaCreate

VistaCreate offers an AI Image Generator that allows users to create unique, high-quality, and commercially safe images from a simple text prompt. You can enter a detailed description of the image you want, such as a specific artistic style, color tone, or subject and the AI will generate four distinct visuals for you to choose from. A key feature of this tool is its focus on legal and commercial safety, as it is powered by licensed data, giving users peace of mind for commercial use.

VistaCreate also includes the AI Object Remover, an intelligent feature that allows users to seamlessly remove unwanted objects from their images with a single click, cleaning up their visuals for a more professional look.

Here are other features that VistaCreate offers:

• Background Remover to automatically remove the background from any photo.

• Resize Feature to instantly change your design's format for different social media or print sizes (available with Pro).

• Brand Kit to store and easily apply your logo, brand colors, and fonts across all your designs (Pro users get unlimited Brand Kits).

• Video Editor with tools for animated effects, animated text, and the ability to merge and resize videos.

Pricing:

Plan	Price (Billed annually)
Starter	Free
Pro	$10 per month (billed annually)

10. Envato

Envato ImageGen enhances your prompts automatically, helping you create high-quality visuals in seconds. Choose your orientation, generate similar styles, and revisit your creations via your history—all from a clean, intuitive interface. It also draws from leading AI models to deliver a wide range of diverse and creative results.

Best for: creatives, marketers, business owners or anyone looking to generate high-quality visuals quickly—no design skills or prompt expertise required.

Key features:

• Built-in prompt enhancement – No prompt writing skills needed; ImageGen adds key details for you.

• Tool-agnostic AI models – Taps into top-tier generators for diverse, high-quality results.

• Style-matching & history – Generate similar images based on past creations and revisit your favorites anytime.

• New users can sample the tool with 5 free prompt-based generations upon creating a free account.

Price: Subscription starts at $16.50/monthly

Final thoughts

Before going to shop for your next AI content marketing tool, take a step back and think about what your team really needs. Are you looking to speed up writing? Automate social media? Generate design assets? Or speed SEO research?

Once you're clear on your goals, search for the platforms that serve your niche needs. From there, test things out. Many of the tools mentioned here, as well as on the market, offer free trials and a freemium model, so take advantage of them. Try a few options, see how well they fit into your existing workflow, and evaluate the output.