10 Best AI Content Writing Tools for Marketers in 2025

As a marketer, creating fresh, engaging content that connects with your audience is exciting. But consistently coming up with ideas and writing them all? Not so much…

To help you generate ideas quickly and write your first draft, we’ve put together this guide on various AI content writing tools available in the market.

We’ll walk you through how each tool works, highlight its key features, and break down pricing so you can find the perfect fit.

What are AI content writing tools?

AI writing tools refer to software that uses artificial intelligence (AI) technologies to assist writers in various aspects of their writing process.

These tools work by analyzing the input they receive from the user, whether it’s a few keywords, a rough draft, or a full article, and provide valuable assistance. This can include grammar and spell checking, style and tone suggestions, content generation, and even structural improvements

Top 10 AI content writing tools

Here are some of the best AI content writing tools available in the market to help you create well quality content faster:

1. ChatGPT

Chances are, you’ve already heard of ChatGPT. But to briefly explain, ChatGPT is a chatbot built on GPT (short for “Generative Pre-trained Transformer”), a type of AI trained on large amounts of text data to understand and generate human-like responses.

Although it’s not a dedicated content writing tool, ChatGPT is highly effective at supporting the content creation process in two key ways. One, it helps you generate article outlines quickly and suggests subtopics or sections that fit your specific blog ideas.

Two, ChatGPT includes a web search feature, which allows you to access up-to-date information from the internet. This helps ensure the content you write is both current well well-researched and accurate

Other features ChatGPT offers:

• Deep Research to synthesize content from multiple sources and create cited, structured research outputs.

• Image Input and Generation to analyze images and extract or interpret visual content effectively.

• Voice Mode to enable hands-free conversations with natural speech.

• Projects to organize chats, files, and context for collaborative and long-term workflows.

Pricing:

Plans	Pricing (billed annually)
Free	Free access
Plus	$20/month
Pro	$200/month
Team	$25/user/month
Enterprise	Custom pricing

2. Claude

Claude is an advanced AI chatbot developed by Anthropic. One of its most innovative features is Projects, which act as a folder to store documents, notes, and references tied to specific work. This makes it ideal for long-term creative efforts, such as writing a novel or building out a knowledge base.

Additionally, the new Extended Thinking Mode, available in Claude 3.7 Sonnet, allows the model to take more time to reason through complex prompts, while visibly showing its step-by-step thought process, making it especially useful for advanced problem-solving, coding, and analytical writing.

Other features ChatGPT offers:

• Sentiment Analysis to detect emotional tones in text, including positive, negative, and nuanced feedback.

• Code Generation to create, debug, and explain production-level code across various programming languages.

• Vision Analysis to interpret images, solve problems, and describe visual content with contextual detail.

• Collaboration Tools to assist teams with brainstorming, editing, and refining content in real time.

Pricing:

Plans	Pricing (billed annually)
Free	Free for everyone
Pro	$17/month
Max	From $100/person/month
Team	$25/person/month
Enterprise	Custom

3. Jasper

Jasper is one of the original AI writing tools built for marketing and content teams. Its powerful studio allows users to set brand guidelines before writing, so that every piece aligns with the desired tone and style. After the initial draft, you can easily make in-line tweaks to fine-tune the content according to your needs.

Another standout feature of Jasper is its extensive Prompt Library, which includes over 500 prompts for generating blogs, emails, ads, and social media copies. This helps you effortlessly produce on-brand content that drives results.

Other features Jasper offers:

• Remix Content to repurpose existing content into fresh assets for various marketing channels.

• Plagiarism Checker to scan content using Copyscape and ensure originality across your materials.

• Image Generation to create high-resolution AI images for ads, thumbnails, and illustrations instantly.

• User Management to control access and permissions for team members within your workspace.

Pricing:

Plans	Pricing (billed annually)
Creator	$39/month/seat
Pro	$59/month/seat
Business	Custom pricing

4. GPTZero

GPTZero is a leading AI detector and writing assistant that helps writers and marketers polish AI-generated content. It is highly accurate in detecting AI writing patterns, ensuring your copy sounds genuinely human and engaging.​

While AI tools can help you draft content quickly, the output often sounds mechanical and lacks the natural flow that resonates with readers. GPTZero solves this by analyzing your text, detecting and highlighting AI-generated sections that need a human touch.​

The tool scans your content for AI-generated patterns, identifies overused AI phrases, and provides actionable suggestions to rewrite sections more naturally. This helps you maintain brand authenticity while still benefiting from AI assistance in your content workflow.​

Other features GPTZero offers:

• Grammar and Style Checker to catch errors and polish your writing for professional quality​

• Plagiarism Detection to scan content against extensive databases and ensure originality​

• AI Vocabulary Alerts to identify and replace overused AI phrases with more natural alternatives​

• Batch Document Processing to upload and analyse up to 50 files simultaneously for team efficiency​

Plans	Pricing (billed annually)
Free	$0.00 (10,000 words per month)
Essential	$8.33/month
Premium	$12.99/month
Professional	$24.99/month

5. Copy AI

Copy.ai offers a smart solution to simplify your go-to-market (GTM) process with its AI-powered Workflows. The platform offers a workflow builder where you can create interconnected processes across sales, marketing, and customer success, making it easier for teams to work efficiently while maintaining consistency.

Another powerful feature is Copy.ai’s centralized data hub, which brings together insights from different departments into one place. This unified data foundation helps teams make faster content decisions, personalize the content, and drive engagement.

Other features Copy AI offers:

• Automated Workflows to automate content creation sequences like emails and follow-ups effortlessly.

• Seamless Integrations to connect with CRMs, project management, and thousands of apps via Zapier.

• Custom Context to add brand voice, references, and details for accurate AI outputs.

• Sales Assistant to use big data for finding ideal customers and automating personalized outreach.

Pricing:

Plans	Pricing (billed annually)
Free	Free forever
Starter	$39/month
Advanced	$199/month
Enterprise	Custom pricing

6. Frase

Frase is mostly focused on writing long form SEO optimized content. It starts by analyzing search results for the keyword you have given. It then builds a well-structured outline that ensures your content covers all the important points needed to rank.

Once the outline is finalised, it helps you write and optimize your content. Its AI can assist with drafting sections, improving sentences, and making sure your article flows. Then, using Frase’s Topic and GEO Scores, you get data-driven suggestions on how to fine-tune and rank your content for both search engines and AI overviews.

Other features Frase offers:

• Multi-Query Documents to create content that answers several search queries in a single draft.

• Templates to guide AI writing with pre-built, customizable formats for faster content creation.

• Instant Rank-Ready AI Documents to generate SEO-optimized content designed to perform well immediately.

• Pages Tracked to monitor content performance and keyword rankings across your published pages.

Pricing:

Plans	Pricing (billed annually)
Starter	$459/year
Professional	$1,173/year
Enterprise	Custom pricing

7. Rytr

Frase and Rytr are both part of the same parent company, Copyrytr, but they serve completely different purposes within the marketing.

Frase, as mentioned earlier, works best on long-form writing. Rytr, on the other hand, is designed for quick, punchy short-form content like social media posts, emails subject, ad copy, and product descriptions.

One of Rytr’s standout features is its tone selector, which offers 20+ styles like convincing, inspirational, so you can match the voice of your audience. Plus is it has easy access, as it conveniently sits next to the language setting in the editor.

Other features RYTR offers:

• Variant Generator to produce multiple alternative drafts.

• In-Line editing tools to quickly shorten, expand, or rephrase content directly within your document.

• Rytr Chat to generate content through natural conversation instead of traditional templates or forms.

• Rytr History to view and reuse previously created content from your past writing sessions.

Pricing:

Plans	Pricing (billed annually)
Free	Free forever
Unlimited	$7.50/month
Premium	$24.16/month

8. Gemini

If you're looking for a writing tool that fits naturally into your daily workflow, Gemini might be exactly what you need. It’s fully integrated with Google Workspace, so you can research, draft, summarize, and polish your work right inside familiar apps like Docs, Gmail, Sheets, and Slides without switch tabs or copying content between platforms.

Another impressive feature Gemini recently introduced is called Canvas. This is a collaborative space that makes creating and editing content quicker. You just type directly in Canvas and get real-time suggestions from Gemini. Plus, it lets you adjust tone or structure inline by highlighting text.

Other features Gemini offers:

• Video Creation to generate high-quality, 8-second videos from simple text descriptions instantly.

• Complex Queries feature to ask detailed questions with follow-ups.

• Image Generation to create diverse, high-quality images quickly.

• Live Chat to brainstorm ideas, discuss files, or practice conversations in real-time.

Pricing:

Plans	Pricing ( billed monthly)
Free	$0/month ( Free with a Google account
Google AI Pro	$23/month
Google AI Ultra	$282/month

9. Anyword

If you're looking for an AI writing tool that focuses on quick turnaround without sacrificing quality, Anyword is worth considering. Its standout Blog Wizard helps you create full-length, SEO-optimized blog posts in minutes. Just provide a topic or brief, and it generates everything from the intro and outline to the body text and section conclusions.

Another powerful feature is Benchmark Data. Anyword can connect to your marketing channels like Google Ads, Meta, and LinkedIn to compare newly generated content against past campaigns. This gives you performance predictions before you even hit publish, helping you make smarter, data-driven content decisions.

Other features Anyword offers:

• Content Intelligence to analyze content against AB-tested data, revealing ways to improve performance.

• Anyword Agents to generate and optimize content across channels with real-time learning and adaptation.

• Image Scoring to predict image engagement and optimize visuals using AB-tested data before publishing.

• Template Builder to design reusable content templates for consistent and efficient messaging.

Pricing:

Plans	Pricing (billed annually)
Starter	$49/month
Data-Driven	$99/month
Business	$499/month (billed annually)
Enterprise	Custom pricing

10. Writesonic

Writesonic is a decent content creation tool with one standout feature: its Article Writer 6, which produces factually accurate articles quickly and efficiently. It covers everything from in-depth research to competitor analysis and SEO best practices, making it a go-to for marketers aiming to rank high on Google.

Alongside that, Writesonic offers the writing style feature, which lets you set tone, vocabulary, and structure beforehand to match your brand’s unique voice.

Other features Writesonic offers:

• Prompt Diversification to get realistic prompt suggestions using AI data and keyword research sources.

• AI Search Volume Data to view how often AI prompts are used, like keyword volume metrics.

• Dedicated GEO Strategist to receive tailored content strategies based on geographic audience insights.

• Writing Styles to choose from various tones and formats suited for different content needs.

Pricing:

Plans	Pricing (billed annually)
Lite	$39/month
Standard	$79/month
Professional	$199/month
Advanced	$399/month
Enterprise	Custom pricing

Rounding up

The tools mentioned in this list come with some really cool features that can help you write faster, especially when you have a lot on your plate. But no matter how advanced these AI tools are, there’s still no substitute for a human touch. At the end of the day, you’re creating content for real people, and every audience comes with its own context, preferences, and little quirks.

That’s why it’s so important to keep a human guardrail in place. You can set clear brand guidelines, review tone and messaging for relevance, and always double-check the facts before hitting publish. That way, you strike a healthy balance between efficiency and authenticity.