16 Free and Paid AI Marketing Courses to Upskill Your Career

Exploring AI for marketing can transform the way you connect with your audience, improving your creativity and efficiency. By mastering AI tools, you gain a competitive edge that others may not even realize they lack. Interested in diving deeper?

In this blog, we have picked up some great AI marketing courses online, and some of them are free for you to learn.

Top 10 AI marketing courses to learn from

Learning AI for marketing can help you build an amazing career and outperform your competitors. Here's a list of all the great online courses with all your questions answered about them!

1. Coursera- Artificial Intelligence in Marketing (UVA)

Difficulty: Beginner

Skills covered: Business Model, digital marketing, marketing strategy, consumer behavior and engagement

Cost: Free to enroll without certification

Suitable for: Marketing professionals, students

Duration: 10 hours

Course creator: University of Virginia

Format: Instructor-led

Offered by the University of Virginia, Artificial Intelligence in Marketing is a power-packed course mainly focusing on the following:

• Three main factors – algorithms, networks, and customer data – are responsible for enabling AI in marketing strategies.
• Learn how businesses today have greater growth potential with AI and how to make the most of this exciting and emerging technology.
• Deep dive into real-life examples of brands like Ford, Netflix, and the Washington Post using AI in innovative and creative ways.

"AI is altering the landscape of business in general and marketing in particular. This course gives a comprehensive overview of the application of AI in marketing. The content is interesting and engaging with real life business case study and examples. A must for anyone interested in marketing."

- Tejaswi P (Learner at Coursera)

2. Hubspot AI for Marketing Course

Difficulty: Beginner

Skills covered: Understand, create and evaluate AI generated outputs, crafting AI prompts, AI personalization, tracking and analytics

Cost: Free to enroll.

Suitable for: Small business owners, marketing professionals, AI and marketing enthusiasts

Duration: 3 hours

Course creator: Hubspot

Format: Pre-recorded videos

This short and easily digestable course by Hubspot includes:

• How to use AI in marketing in the modern world and understanding the use cases of AI models in marketing.
• Crafting and developing AI prompts for efficient and fast content creation.
• How to use predictive analysis to forecast consumer behavior to make informed and strategic decisions.

3. Marketing Artificial Intelligence Institute: Piloting AI for Marketers Series

Difficulty: Beginner

Duration: 8 hours

Skills covered: Marketing strategy, content strategy, SEO, media buying, writing, design, forecasting conversions with AI

Cost: $499

Suitable for: Marketers wanting to upskill, professionals, and students

Creator: Marketing Artificial Intelligence Institute

Format: Pre-recorded videos

This comprehensive course helps you discover the following:

• AI can help with everything from pinpointing the right audience to creating your content strategy and managing SEO. Plus, it can streamline media buying, spruce up your writing, enhance designs, and even predict shoppers' journeys.
• The tactics to analyze AI vendors, launch projects, and take charge of your team to increase productivity and accelerate revenue.
• Case studies of brands building smart marketing strategies with AI.

As someone passionate about understanding and leveraging technology to reach #marketing goals, this course was a fantastic opportunity to learn from experts in this ever-evolving field. Now, I'm even more confident in my ability to utilize #artificialintelligence to achieve my goals for 2023 and beyond!

- Dshanya Reese, Brand Marketing Manager at Watkins Insurance Group

4. LinkedIn- Machine Learning for Marketing: Essential Training

Difficulty: Intermediate

Duration: 55 minutes

Skills covered: Marketing strategy, machine learning

Cost: ₹899

Suitable for: B2B, B2C marketers

Creator: Jim Sterne and Madecraft

Format: Instructor-led

Machine Learning can be a solid skill that new-gen marketers can gain for conducting better marketing decisions. This course from LinkedIn helps you:

• Learn how to automate several marketing activities, including customer journeys, audience segmentation, personalization, pricing, and forecasting.
• Understand technical, creative, and leadership aspects of the AI revolution in marketing and how machine learning can transform your selling process.
• Deep dive into case studies that show the practical use of generative AI platforms in action and baseline information you can use to build your campaigns.

Tip: You can take up a LinkedIn premium 1-month free trial and learn this course for free!

5. LinkedIn- Nano Tips for Using Generative AI Tools for Better Marketing Outcomes

Difficulty: Beginner

Duration: 22 minutes

Skills covered: Marketing strategy, artificial intelligence, generative AI

Cost: LinkedIn premium (free trial available)

Suitable for: Newbie and expert marketers

Creator: Joanna Yung

Format: Instructor-led

If you want to know how AI can be an asset to your workflow, this little course can help you gain valuable insight into generative AI and its uses in marketing. In this course, you will learn the following:

• How to make the most out of generative AI tools to supercharge your content and drive better results in marketing with tips.
• How to generate and curate content for your socials, create visuals and videos, and elevate your designs.
• How to upsurge your search rankings, drive organic traffic with AI-powered SEO tools, automate your tasks, and improve efficiency.
• The tools and tricks on how to manage customer experience, service, and advertising.

"A quick and useful guide to anyone looking to understand the landscape of AI tools out there that can help you or your business."

- Amrith Gopinath (Learner on LinkedIn)

6. My Great Learning- AI in Digital Marketing

Difficulty: Beginner

Duration: 1 hour 55 minutes

Skills covered: AI-powered digital marketing, digital marketing

Cost: Free

Suitable for: Marketing students and professionals

Creator: MyGreatLearning

Format: Self-paced video lectures

Digital Marketing is the essence of every online business, and AI can help your digital marketing to flourish even more. In this course, you're going to learn:

• Understand how AI and Digital Marketing can work together and explore the practical approach of AI in Digital Marketing.
• The various areas of business where AI can be utilized like deep learning, predictive customer analysis, translation, Natural Language processing, etc.
• How companies use data analysis and data analytics to suggest products through personalization.
• Use cases of brands using AI in their marketing strategies and how you can implement them in yours.

7. Udemy- ChatGPT Marketing

Difficulty: Beginner

Duration: 1h 30 min

Skills covered: Branding, content creation, social media, content marketing, copywriting, email, ChatGPT, paid media

Cost: $84.99

Suitable for: Social media marketers, students, small business owners

Creator: Victoria Rusnac

Format: Video Course

ChatGPT is an effective tool businesses can leverage to get things done quickly and efficiently. This course will help you learn the following:

• AI marketing tools, branding, content marketing, design, paid media, social media marketing, email marketing, SEO, website management, and marketing insights.
• The skills to stay up-to-date with AI marketing trends and innovations and how to apply them in your marketing strategy.
• How to introduce AI into marketing and create a plan that can help support your marketing efforts.
• Comes with 100+ ChatGPT prompts for marketing-specific scenarios you can apply to your business.

"a very exhaustive review on AI tools for marketing and branding purposes. Ideal for any marketing newbies and entrepreneurs that want to leverage the latest tech to be more productive, more creative and faster in their tasks."_

- Samuel D. (Learner at Udemy)

8. Udemy- AI for Marketing (No-Code)

Difficulty: Beginner

Skills covered: Artificial intelligence, predictive analytics, audience segmentation and clustering, creating chatbots, psychographics

Cost: $54.99

Suitable for: Marketing professionals, Students

Duration: 9 hours

Creator: Arpit Khurana

Format: Video Lectures

What if we told you that harnessing the power of AI for marketing requires no coding? You can do a lot with AI without a single code knowledge. This course helps you learn how to data collection, select an algorithm, and train, evaluate, and deploy a model without code. You will learn the following:

• How to predict sales, ad campaign performance, media buying, market analysis, etc.
• How to market to the right customer at the right time with powerful segmentation techniques with AI
• How to personalize according to the customer behavior and psychographics in real time.
• How to use NLP (Natural Language Processing) or sentiment analysis, competitive research, trend, and customer feedback analysis.
• How to create chatbots that learn by themselves for customer success.

9. CXL- Become great at using advanced AI in Marketing

Difficulty: Intermediate

Skills covered: AI for marketing function, conversion rate, optimization, CRO tools, experimentation, A/B testing, conversion optimization

Cost: Access to the course with a 7-day trial for $1

Suitable for: Marketing professionals, Entrepreneurs

Duration: 1 hour 41 minutes

Creator: Guy Yalif

Format: Instructor-led

If you are already incorporating AI in your daily marketing tasks and want to level up, or you're exploring the idea of having AI as your partner for marketing, this course is right for you. In this, you will learn:

• To understand which AI approach is right for your business concerning your organization's goals.
• How to apply AI to your marketing funnel to deliver results you are accountable for.
• The real-world use cases of machine learning engineers and how to better assess whether building in-house AI is better than using a vendor.
• The practical applications of machine learning in the market today and the different personalization approaches are there in the market.

10. YouTube- Mastering the Latest AI Tools for Digital Marketers

Difficulty: Easy

Skills covered: Email marketing, marketing strategy, UX, predictive analytics, deep personalization, content creation with AI

Cost: Free

Suitable for: Marketing professionals, Entrepreneurs

Duration: 5 hours

Created by: Multiple digital marketing experts

Format: Pre-recorded video

An amazing AI Marketing conference that involves digital marketing experts from multiple industries. In this masterclass, you can learn the following:

• Numerous AI tools for digital marketing, how to talk to AI for marketing, and creating powerful marketing plans with AI.
• Using AI with Mind Mapping to win clients.
• How to create a solid Email marketing campaign with AI
• Using OpenAI and SendPulse to unleash the potential of Chatbots in Marketing.
• Making effective and strong content marketing strategies to boost conversions.
• How to predict customer actions through predictive analytics with AI.

11. Social Media Strategy with AI

Difficulty: Intermediate

Skills covered: Social research with AI, audience insights, AI-powered content creation, platform-specific content strategies, performance analysis

Cost: $535 (installment option available)

Suitable for: Social media managers, content creators, brand strategists, freelancers, digital consultants, and students

Duration: 9 hours

Creator: Digital Marketing Institute (DMI)

Format: Self-paced online course

If you're building or scaling a social media presence and want to apply AI across the full content and campaign lifecycle, this course gives you the structure and tools to do it. You'll learn how to master platform-specific content strategies, using AI tools like ChatGPT, Canva, DALL·E, and Adobe Firefly. It also shows you how to create content tailored to formats like Stories, live streams, and audio rooms to better engage different audiences.

In this, you will learn:

• How to use AI tools for audience, competitor, and industry research

• How to plan and optimize video strategies using platforms like YouTube and TikTok

• How to run and measure campaigns using tools like Hootsuite, Buffer, and GA4

• How to apply ethical and strategic AI use in every stage of social media marketing

12. Introduction to Generative AI

Difficulty: Beginner

Skills covered: Generative AI, Large Language Models, Image Generation, Google AI tools

Cost: Free

Suitable for: Professionals and learners new to AI who want a quick overview of generative AI and its practical use cases

Duration: 45 minutes

Creator: Google

Format: Self-paced microlearning course (video, reading material, quiz)

If you're just starting out with generative AI and want a clear, fast introduction to the basics, this microlearning course is a great entry point. It explains what generative AI is, how it differs from traditional machine learning, and introduces tools from Google you can start experimenting with right away.

In this, you will learn:

• How to align AI-powered social media campaigns with broader brand and marketing objectives

• How to manage workflow by automating repetitive content and reporting tasks

• How to experiment with A/B testing using AI-generated variants for content and headlines

• How to evaluate and compare the performance of human-created vs. AI-assisted content

13. Oxford Artificial Intelligence in Marketing Series

Difficulty: Advanced

Skills covered: AI fundamentals, digital marketing strategy, marketing psychology, data analytics, programmatic advertising, community-based marketing

Cost: £3,868

Suitable for: Marketing leaders or business strategists

Duration: 14 weeks (6 weeks + 8 weeks; self-paced weekly modules)

Creator: University of Oxford – Saïd Business School (in partnership with GetSmarter)

Format: Online, Self-paced, Short programme series

If you're leading a marketing team and want to stay competitive in an era shaped by AI and disruption, this series is designed to elevate your strategic edge. You’ll explore AI’s real-world applications in marketing while learning to align emerging technologies with audience psychology, data insights, and business value. With expert guidance and peer interaction, you'll gain a practical lens on navigating the future of marketing.

In this, you will learn:

• How to understand and apply machine learning, deep learning, and neural networks to modern marketing problems

• How to respond to digital disruption using emerging technologies and adaptive marketing strategies

• How to make data-driven marketing decisions through experimentation and analytics

• How to identify ethical considerations and create a business case for AI adoption in your organization

14. Mastering Digital Marketing in an AI World

Difficulty: Intermediate

Skills covered: Paid and organic search marketing, B2B marketing, customer engagement, genAI tools

Cost: £2,520.

Suitable for: Early-career marketers, professionals switching from non-marketing roles, and business leaders looking to apply modern marketing strategies driven by AI

Duration: Several weeks (self-paced with live sessions and flexible scheduling)

Creator: London Business School

Format: Self-paced online course with live faculty sessions

If you're looking to transition into digital marketing or upgrade your current strategy with AI-driven tools, this course helps you connect the dots between evolving technology and customer loyalty. Using a 3C framework—Connect, Convert, and Continuously Engage—it offers a structured approach to building strategies that resonate across channels.

In this, you will learn:

• How to apply SEO, paid media, mobile, and B2B strategies to a complete omnichannel marketing plan

• How to use genAI tools and digital analytics to improve targeting and customer engagement

• How to design a content and social media plan that builds brand presence and encourages loyalty

• How to blend online and offline customer touchpoints into a cohesive marketing experience

15. Become an AI-Powered Marketer

Difficulty: Beginner to Intermediate

Skills covered: AI prompting, generative AI basics, AI-driven marketing strategy, campaign creation, content generation, SEO and social media with AI, image generation, personalization, marketing tool integration

Cost: Free

Suitable for: Marketers at any level who want to save time and boost productivity using AI

Duration: About 1 hour 55 minutes total (short, focused lessons)

Creator: Semrush Academy

Format: Self-paced video series with walkthroughs, expert insights, and case studies

If you're looking for quick, clear ways to bring AI into your marketing routine, this course breaks it down with real tools, practical examples, and expert commentary. It walks through key topics like prompting, personalization, campaign planning, and visual content creation, giving you immediate ideas to try in your own work.

In this course, you will learn:

• How generative AI models work, including a brief history of AI and its evolution into today’s generative AI landscape

• Techniques to improve your AI prompting skills for more accurate and useful results

• Best practices for generating on-brand images using AI tools like Midjourney

• How to quickly develop effective marketing strategies using AI-powered tools available in platforms like Semrush

16. AI for SEO: Expert Framework

Difficulty: Beginner to Intermediate

Skills covered: AI-powered SEO, content strategy, prompt engineering, competitive analysis, keyword organization

Cost: Free

Suitable for: SEO professionals, content marketers, digital marketing teams, and agency strategists

Duration: Approx. 95 minutes (7 short lessons)

Creator: SE Ranking

Format: Self-paced expert video series with templates, walkthroughs, and case studies

This course provides a practical approach to using AI in SEO. You'll learn how to identify audience questions, create topic clusters, and find content gaps using tools like ChatGPT, NotebookLM, and SE Ranking. The lessons also show how to meet Google’s E-E-A-T standards by using prompt techniques that guide AI to reference sources, add expert input, and surface facts for easy review

In this, you will learn:

• How to build a content roadmap using AI tools like NotebookLM and SE Ranking

• How to meet Google’s E-E-A-T expectations with Chris Raulf’s Micro-SEO Strategies℠

• How to improve long-form content creation and keyword grouping with AI

• How to apply AI in technical SEO tasks like competitive audits and workflow planning

Takeaway

This was a series of AI for marketing courses for you to take up this weekend and boost your marketing skills to the next level. This guide can help you get a summarized view of all the AI for marketing courses and pick the best one. It is a great time to upskill and understand more about AI because it will make your job much easier and save a lot of money, eventually contributing to improved productivity and efficiency.