How to Switch From a Shared IP to a Dedicated IP

If you’re sending high volumes of email, relying on a shared IP where you could be sharing the IP with bad senders can hurt your reputation as well as the deliverability of your emails.

To prevent this, most email marketers switch to a dedicated IP that they have more control over.

If you are someone who is newly tasked to transfer your email from a shared IP to a dedicated IP, this guide will show you how to do it correctly using Mailmodo’s proven process.

When should you move to a dedicated IP?

Not everyone needs a dedicated IP as they are getting started. But if you are someone who falls under any of these criteria, it’s time to consider it:

• You send email campaigns to more than 50,000 subscribers.

• You manage sensitive email flows (e.g., transactional, time-critical campaigns).

• You’ve seen deliverability issues that can’t be explained by content or list quality.

The biggest benefit of a dedicated IP is that your sender reputation is solely based on your activity. That means you have no risk of being penalized for someone else’s mistakes, and you can more consistently interact with the audience.

Key challenges when switching to a dedicated IP

While dedicated IPs offer more control, switching to one is not without risk, especially if you rush the process.

Since your new IP has no sending history, mailbox providers approach it with suspicion. Jumping straight into high-volume campaigns can trigger spam blocks. So you need to warm up the IP gradually. That means starting small and increasing volume over time.

Proper domain authentication is mandatory. Without SPF, DKIM, and DMARC in place, you’ll fail essential email security checks.

How to switch to a dedicated IP in Mailmodo

Mailmodo makes switching from a shared IP to a dedicated IP a safe and guided process. Here’s how the process works.

1. Start by contacting Mailmodo Support to request a dedicated IP. You’ll need to share:

• Your email list size (should be 50,000+)
• Your daily sending volume
• The types of emails you send

2. Once approved, you’ll be given a dedicated IP and guided through sender domain authentication.

3. You can’t start sending to your full list right away. Mailmodo works with you to build a custom IP warm-up schedule based on your list size and engagement levels. A typical warm-up might look like:

• Day 1: Send to 1,000 engaged subscribers
• Day 2: Increase to 2,500
• Day 3: Send to 5,000
• Day 10+: Reach full list volume

Conclusion

To successfully transition from a shared IP to a dedicated IP, you need a structured process that protects your sender reputation and ensures deliverability.

Mailmodo provides a complete toolkit for this transition, guiding you through IP provisioning, domain verification, warm-up strategies, and ongoing monitoring.