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Sales Win Rate Calculator

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What is sales win rate?

Sales win rate is the percentage of the total number of deals that you won, i.e., successfully closed, over the total number of deals you pursued. It is an important metric that can help you to assess the efficiency of your sales strategies, improve performance, and benchmark against industry standards.

Relevant channels: Sales departments, CRM tools

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How to use this sales win rate calculator

To calculate your sales win rate, simply enter the total number of deals closed and the total number of deals not closed. The calculator will instantly display your sales win rate.

Sales win rate formula

An image showing sales win rate formula

Sales Win Rate = (Total Deals Closed / (Total Deals Closed + Total Deals Not Closed)) × 100

Understanding the sales win rate result

Your ideal sales win rate will vary depending on your industry, product, goals, channel of sales etc. As an average, however, a sales win rate of over 50% is considered a good value.

  • A high sales win rate indicates that your sales process is effective and your team is successfully closing a large proportion of the deals they are working on.
  • A low win rate might indicate issues in deal progression, qualification, or follow-up. It might also be due to targeting unqualified leads.

When to calculate sales win rate

You should calculate your sales win rate regularly to:

  • Monitor the performance of your sales team

  • Benchmark against industry standards or previous results

  • Identify gaps in your sales process that need improvement

  • Evaluate the effectiveness of new strategies or tools being implemented

  • Track progress over time, especially after making changes to your sales strategy or process

How to calculate sales win rate (with example)

Let’s say your team closed 40 deals and failed to close 60. Here’s how you would calculate the sales win rate:

Sales Win Rate = (Total Deals Closed / (Total Deals Closed + Total Deals Not Closed)) × 100

Sales Win Rate = (40 / (40 + 60)) × 100 = 40%

In this example, your team successfully closed 40% of the deals they pursued.

How to improve your sales win rate

  • Focus on lead qualification to ensure you’re pursuing high-quality prospects

  • Improve follow-up and lead nurture techniques to keep prospects engaged

  • Analyze your sales funnel to identify where deals are getting stuck

  • Train your team in negotiation and objection handling

  • Review customer feedback to refine your sales approach and value proposition

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