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All you need to know about UTM builder
Want to track where your traffic is coming from and which campaigns are actually working? A UTM builder tool helps you generate custom UTM parameters that can be added to any URL. Whether you're running ads on Google, Facebook, or LinkedIn, or sharing links in emails or blogs, a UTM builder makes it easier to track campaign performance accurately in Google Analytics.
What is a UTM builder?
A UTM link builder is a tool that lets you generate URLs with UTM parameters such as:
utm_source (e.g., facebook, google, linkedin)
utm_medium (e.g., email, cpc, social)
utm_campaign (e.g., summer_sale, webinar_launch)
utm_content (to differentiate between creatives, e.g., hero_banner vs. sidebar_cta)
utm_term (used mostly for paid ads to track keywords)
These tags help Google Analytics understand where your traffic is coming from. With Mailmodo’s UTM builder you can automate this process for accuracy and efficiency.
Benefits of using a UTM builder
Using a UTM parameter builder comes with the following advantages:
✅ Accurate source attribution: Know exactly which platform or ad drove the most conversions
✅ Simplified reporting: Easily filter campaigns by medium, source, or tag in GA4
✅ Better decision making: Invest in channels that actually work
✅ Track A/B tests: Use UTM tags to compare different versions of content or creatives
✅ Consistent tracking: Maintain naming conventions and avoid messy data
Whether you're using a Facebook UTM builder, LinkedIn UTM builder, or a UTM builder for Google Ads, Mailmodo's tool supports all major platforms.
Want to learn how to set up email tracking in Google Analytics using UTM parameters? Read our step-by-step guide on Google Analytics email tracking to see how you can track email performance the right way.
How to use Mailmodo's free UTM builder
Mailmodo’s online UTM builder is simple and intuitive. Here’s how to use it:
Enter your base URL: Add the page URL where you want to send traffic.
Fill in the UTM parameters:
- utm_source: e.g., google, newsletter
- utm_medium: e.g., cpc, email, social
- utm_campaign: e.g., product-launch
- utm_content: e.g., banner-1
- utm_term: e.g., best-email-tools
Generate the tagged link: Instantly get your UTM tracking code builder output.
Use across platforms: Use your newly created link in email campaigns, ads, or social posts.
| Parameter | Description |
|---|---|
| utm_medium | Describes the broad marketing channel. Helps identify the medium like organic, paid, email, etc. Recommended to align with GA4 channel groupings. |
| utm_source | Describes the broad marketing channel. Helps identify the medium like organic, paid, email, etc. Recommended to align with GA4 channel groupings. |
| utm_campaign | Used to identify the specific campaign or initiative. Helps track performance of unique content or promotional efforts. |
| utm_content | Used for A/B testing or content variations pointing to the same destination. Helps distinguish between links or placements. |
| utm_term | Used mainly in paid search campaigns to identify targeted keywords. |
Mailmodo’s free UTM builder ensures consistent tracking for every campaign. Whether you're building UTMs for email, Google Ads, or social media — it's your go-to campaign UTM builder for seamless integration with GA4.
