How to Drive Fast Wins as the First Lifecycle Hire

In our chat with Anna Levitin, we discussed everything about building a Series-B startup's lifecycle function from scratch.

Key-takeaways from the discussion

✅ Quick Wins First: Focus on securing early victories in the first 3 months to prove impact, like refining email sequences and improving UTM tracking.

✅ Data-Driven Decisions: Use insights from sales conversations, track soft and hard metrics, and build dashboards to monitor performance across lifecycle stages.

✅ Test with Purpose: Prioritize impactful experiments, ensure sufficient data volume, and avoid testing for the sake of it — each test should aim to move the needle.