How to Craft Highly Engaging Journeys by Mapping Out Behavior

In this insightful discussion, Blair Nordstrom shared how Misplay uses behavioral triggers and blends B2B and B2C strategies to enhance engagement and retention .

Key-takeaways from the discussion:

✅ Transition gradually into behavioral triggers: Instead of overhauling batch-and-blast campaigns at once, introduce triggers step by step to balance immediate goals and long-term optimization.

✅ Use behavioral insights to drive impact: Identify key moments—such as reaching game milestones or completing a purchase—and prioritize triggers with the highest lift.

✅ Celebrate milestones: Recognizing user progress increases their motivation to continue engaging, whether it’s earning rewards or exploring new opportunities.