What is Abandoned cart email flow?
This email flow triggers when the subscriber reaches the last stage of completing a transaction but then decides against it. Its purpose is to find out what stopped subscribers from completing the transaction and get them to enroll in the course they’ve already zeroed down.
🎯 The goal of this sequence
- Coaxing the subscriber to enroll in the course.
- Inform them about the benefits of the course
Recommended flows - 3 emails
Optimum flow time - 3-4 days
Emails in this sequence
Email # 1: Abandoned cart email
Create a complete campaign plan for a webinar on ‘Building Scalable Email Workflows for SaaS.’ Include objectives, audience segments, email types, and ideal send times.
Email # 2: Reminder email
Email # 3: Offer email
Email # 1: Cart Abandonment Email
📩 Why this email
Typically, this email contains the picture of their abandoned cart and steps that guide them to complete the transaction. There can be plenty of reasons for cart abandonment - last-minute doubts, confusion about value-addition. While these factors may persist, this email may encourage subscribers to purchase what they had already zeroed down finally.
Email # 2: Reminder email
📩 Why this email
If the subscriber doesn’t convert after the first email, you can try sending them another message to close the deal
Email # 3: Offer email
📩 Why this email
You can try sending special offers and a book-a-call CTA to give them a final motivation for signing up in the last email of this sequence.
⛔ Sequence exit
Send them to feedback
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