What is Welcome series email flow?
In an edtech setup, you will trigger a welcome email flow when learners sign up on your platform and enroll for a course. These emails set the tone of the relationship with your customers and get them acquainted with your platform.
🎯 The goal of this sequence
- Explain the features on your platform to the prospects
- Understand the preferences of subscribers
- Inform them about the value your courses would add to their skill
- Guide them to the next steps
Recommended flows - 4-5 emails
Optimum flow time - 1 week
Emails in this sequence
Email # 1: Welcome email
Email # 2: Get to know the platform
Email # 3: Complete your profile
**Email # **4: Next steps
Email # 1: Welcome email
📩 Why this email
This is your chance to start off this relationship on a great note. Say a warm hello to your new subscriber and give them a glimpse of the courses they may take. You can also include a customer testimonial and offer free access to the premium courses for the first few days. To sum it all up, here’s a quick checklist of what you can include in this email -
- A link to all the free courses
- An offer that gives access to premium courses.
- A link to your instructors’ profile page
- A learner testimonial
- Your partnerships with educational institutions
Below is an example for EdX-
Email # 2: Get to know the platform
📩 Why this email
You can use this particular sequence to give a tour of how your platform/app works. From the menu bar to browsing different parts of the course, these mini-tutorials will ease your learners into a better understanding of your platform.
💡 Recommendation
You can insert GIFs that describe every function on the UI to make the process more engaging and fun.
Email # 3: Complete the profile
📩 Why this email
This is a gentle reminder for your learners to complete their profiles if they haven’t. Their profile information like date of birth and areas of interest would also help you further personalize the platform and the messaging of your communication.
Email # 4: Next steps
📩 Why this email
You could use this email to nudge the learners about the next steps they could take - take a free course, explore paid courses, or maybe book a consultation call with a counselor to prepare a learning plan.
⛔ Sequence exit
Send them to course recommendations.
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