EdTech Abandoned Cart Email Flow

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What is Abandoned cart email flow?

This email flow triggers when the subscriber reaches the last stage of completing a transaction but then decides against it. Its purpose is to find out what stopped subscribers from completing the transaction and get them to enroll in the course they’ve already zeroed down.

🎯 The goal of this sequence

  • Coaxing the subscriber to enroll in the course.
  • Inform them about the benefits of the course

Recommended flows - 3 emails

Optimum flow time - 3-4 days

Emails in this sequence

Email # 1: Abandoned cart email

Email # 2: Reminder email

Email # 3: Offer email

Email # 1: Cart Abandonment Email

📩 Why this email

Typically, this email contains the picture of their abandoned cart and steps that guide them to complete the transaction. There can be plenty of reasons for cart abandonment - last-minute doubts, confusion about value-addition. While these factors may persist, this email may encourage subscribers to purchase what they had already zeroed down finally.

Email # 2: Reminder email

📩 Why this email

If the subscriber doesn’t convert after the first email, you can try sending them another message to close the deal

Email # 3: Offer email

📩 Why this email

You can try sending special offers and a book-a-call CTA to give them a final motivation for signing up in the last email of this sequence.

⛔ Sequence exit

Send them to feedback

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Ike Baldwin
Account Manager at Whop

How to use this template in your email marketing stack?

Use the information in this flow to create one on Mailmodo and start sending the campaigns today.

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