What is an Event registration series?
Webinars live chats, and online summits have emerged as a great tool to attract prospective learners, educate them about your courses, and get them to enroll. Usually, they even turn out to be the first touchpoint in a customer’s journey, making them an ideal trigger for a nurturing email flow.
🎯 The goal of this sequence
- Encourage interested leads to attend the webinar
- Establishing a brand identity
- Understanding prospects’ pain points and preferences.
Recommended flows - 4 emails
Optimum flow time - 1 week
Emails in this sequence
Email # 1: Registration Succesful
Email # 2: 10 days to go
Email # 3: 1 day to go
Email # 4: We’re live
Email # 1: Registration Successful
📩 Why this email
The first email of this flow informs the user that they’ve registered successfully for the webinar, confirms the date and time of the event, and provides them with the link to join the webinar and the passcode if any.
Email # 2: 10 days to go
📩 Why this email
You could customize the timing of this email depending on the time left for your webinar. Ideally, this email should remind the prospect of the upcoming event a few days after they’ve signed up.
Email # 3: 1 days to go
📩 Why this email
The next email should ideally go one day before the event and be a final reminder for prospects to attend. You can mention the topic of the webinar, information about the speakers, and the value it will bring to the prospect to strengthen your case.
Email # 4: We’re live
📩 Why this email
This final email in the flow often helps increase the number of attendees as it alerts the prospect during the live webinar, and they can join in immediately if they want to. So, ensure that you add this mail to your email flow.
⛔ Sequence exit
Send them to course recommendations.
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