Customer Complaint Form Template

What is a customer complaint form?

A customer complaint form is a digital form that enables customers to report issues, concerns, or dissatisfaction with a product or service. It allows businesses to gather feedback, address problems, and improve customer satisfaction.

Important fields to include in a customer complaint form

Here are some key fields that you can include in your customer complaint form. You can customize these fields according to your specific needs.

Field Name	Why to Collect	Compulsory/Optional	Input Type
Full name	To address the customer properly	Compulsory	Text
Email address	To communicate and follow up on the complaint	Compulsory	Email
Mobile number	To contact the customer if needed	Compulsory	Phone number
Nature of complaint	To categorize and prioritize the issue	Compulsory	Dropdown
Date of issue	To track when the issue occurred	Optional	Date
Description of issue	To understand the problem in detail	Compulsory	Text
Contacted support before	To know previous interactions with customer support	Compulsory	Radio
Expected resolution	To assess customer expectations for resolution	Optional	Text
Supporting documents	To provide evidence for the complaint	Optional	File Upload
Comments/suggestions	To gather additional feedback or suggestions	Optional	Text

How can I create a customer complaint form?

You can a create customer complaint form using any online tool that allows you to create forms, like Google Forms, Typeform, etc. You can also use Mailmodo to create and send forms in your emails.

How can I send a customer complaint form in an email?

Before we get into the how, let’s understand the why.

Why should you send this form in an email?

Inserting your customer complaint form in your emails allows you to reach out to your existing email list and have them fill out the form within the email itself. This reduces friction and cuts down on multiple steps like redirects, logging in to another page, etc., increasing the number of submissions.

For example, Razorpay increased their survey responses by 257% by emailing feedback forms using Mailmodo.

Now, let’s come to the how.

If you want to send this customer complaint form in an email, you can use Mailmodo. Mailmodo is an all-in-one interactive email marketing platform that lets you create and send such interactive forms in email without any coding. Here’s an interactive demo to get you started.

How to increase submissions for your customer complaint form

You can increase the submissions of your customer complaint form by making them user-centric and easy to complete. We’ve created an exclusive guide that discusses 12 things you can do to increase form submissions.