Top 15 Account-Based Marketing Statistics for 2025

Account-based marketing (ABM) has evolved into one of the most powerful strategies in B2B marketing. Instead of casting a wide net, ABM focuses on high-value target accounts, aligning sales and marketing efforts to build stronger customer relationships and drive measurable ROI. As businesses shift to more personalized, account-focused strategies in 2025, ABM has proven to deliver higher revenue, deeper engagement, and stronger retention compared to traditional marketing approaches.

How we collected this data

The following statistics come from credible research reports and industry surveys by organizations such as ITSMA, Forrester, Gartner, G2, TechTarget, and the Content Marketing Institute. Each data point is based on verified studies, ensuring accuracy and relevance for marketers looking to leverage ABM strategies effectively.

15 Key account-based marketing statistics

1. According to a survey by ITSMA, 87% of marketers say that ABM delivers a higher ROI than other marketing strategies. [ITSMA]

2. 71% of companies that use ABM report that it’s helped them to create stronger customer relationships. [ITSMA]

3. 77% of companies that use ABM report that it has helped them to generate more referrals. [ITSMA]

4. 68% of companies that use ABM say that it’s helped them to close larger deals. [ITSMA]

5. In a survey by ITSMA, 73% of companies that use ABM say that it’s helped them to better align their sales and marketing teams. [ITSMA]

6. 84% of companies that use ABM say that it’s helped them to better understand their customers’ business needs. [ITSMA]

7. According to a study by ITSMA, companies that use ABM see a 16% increase in customer retention rates. [ITSMA]

8. Companies that use ABM report a 48% increase in revenue per account. [ITSMA]

9. B2B marketers who use ABM report increased revenue by 10% or more within 12 months. [Forrester]

10. Aligning ABM with broader demand generation efforts achieves the best results, with 40% of businesses working to balance the two strategies. [G2]

11. Companies that use ABM see a 36% increase in contract value for their most engaged accounts. [Gartner]

12. 72% of B2B marketers who use ABM say it helps them align their content strategy with target accounts. [CMI]

13. Companies that use ABM see a 30% increase in their marketing-attributed revenue. [TechTarget]

14. ABM helps reduce sales prospecting time by 50%. [G2]

15. Companies using ABM experienced 500% increases in target account traffic. [G2]

Conclusion

ABM isn’t just a marketing trend—it’s a proven strategy driving higher ROI, stronger customer relationships, and larger deal sizes. As more companies adopt ABM in 2025, the data shows a clear advantage for marketers who align sales and marketing teams, personalize outreach, and invest in multi-channel engagement. These statistics highlight why ABM continues to reshape the future of B2B marketing and why businesses that prioritize it will stay ahead of the competition.