Advertising Statistics, Trends, and Data You Need to Know

Advertising continues to evolve rapidly, with consumer expectations, digital adoption, and ad spending shaping how brands connect with audiences. From rising investments in digital ads to the growing influence of social media and sustainability concerns, these statistics reveal the key advertising trends every marketer should know in 2025.

How we collected this data

The advertising statistics below are compiled from trusted industry reports and research publications, including Statista, Marketing Brew, Deadline, Linearity, Moeve Global, and Cropink. Each figure reflects survey data, market research, or industry spending reports.

20+ Key advertising statistics

1. 41% of U.S. survey respondents remember only 1%–10% of ads seen in the past 24 hours. [Marketing Brew]

2. Over 50% of U.S. adults in late 2024 wanted brand messages that made them laugh. [Statista]

3. Over 25% of respondents selected TV as the advertising medium they pay the most attention to. [Statista]

4. Around 20% selected online ads as the advertising medium they pay the most attention to. [Statista]

5. Around 20% selected social media ads as the advertising medium they pay the most attention to. [Statista]

6. Around 30% of U.S. consumers in 2024 reported making purchases from online ads at least every few months. [Statista]

7. Baby boomers showed higher brand loyalty than the national average in groceries, household goods, and beauty/personal care. [Statista]

8. On average, a 30-second TV commercial during Super Bowl LVIII cost $7 million. [Statista]

9. 41% of adults in the U.S. said they don’t have an ad blocker or anti-tracking tool installed. 23% have it installed on their web browsers while 9% have it on both browsers and mobile devices. [Statista]

10. In North America, ad blocking resulted in $24 billion in lost revenue in 2024. [Statista]

11. Global advertising spending is expected to reach $1 trillion by 2026. [Cropink]

12. 50% of all ad spending is now digital, with traditional channels seeing a steady decline. [Cropink]

13. Influencer marketing is projected to be worth $24 billion by 2025. [Cropink]

14. Native advertising generates 53% more engagement than traditional banner ads. [Cropink]

15. Programmatic ad spending accounts for nearly 90% of digital display ads. [Cropink]

16. Retail media advertising is projected to hit $130 billion by 2026. [Cropink]

17. Search advertising remains dominant, making up nearly 40% of digital ad budgets. [Cropink]

18. Amazon Prime Video exceeded targets by securing over $1.8 billion in advertising commitments during its recent upfront event. [Deadline]

19. China is expected to generate $96.82 billion in social media ad spending in 2025. [Statista]

20. By 2029, 83% of total ad spending is expected to come from mobile. [Statista]

21. A significant 73% of consumers have reported being influenced by a brand’s social media video content, leading them to purchase. [Linearity]

22. A single ad campaign generates 70 tons of CO2 equivalent emissions. [Moeve Global]

Conclusion

These advertising statistics highlight the challenges and opportunities marketers face in 2025. With digital channels now commanding half of global ad spend, social and mobile advertising leading growth, and consumer expectations shifting toward engaging, humorous, and authentic content, brands must adapt quickly. At the same time, sustainability and ad fatigue remain pressing issues. Keeping track of these trends will help marketers craft campaigns that are not only impactful but also future-ready.