How we collected this data
This data was compiled from recent surveys, reports, and research studies conducted by reputable marketing and analytics organizations, including Revenue Marketing Alliance, Statista, Comms8, Cropink, and DemandSage.
All statistics were sourced from primary and secondary research, ensuring credibility and relevance to current market trends. Metrics include surveys of marketers, brand valuations, digital ad spend reports, and consumer behavior studies.
25 key brand marketing statistics
- 22.5% of B2B respondents said branding helps differentiate from competitors, while 17.6% said it drives sales. [Revenue Marketing Alliance]
- 81.8% of larger companies see branding as a way to build emotional connections with their audience, compared to 52.6% of start-ups and scale-ups. [Revenue Marketing Alliance]
- 70% of respondents believe their customers have an emotional connection to their brand, 16.7% are unsure, and 13.3% do not think they do. [Revenue Marketing Alliance]
- 83.3% of respondents use blogs, reports, or white papers to build brand awareness. [Revenue Marketing Alliance]
- More than 80% of respondents believe that their CEO understands how important branding is. [Revenue Marketing Alliance]
- 90% of respondents see hosting industry events as their most successful brand-building activity. [Revenue Marketing Alliance]
- 53.3% of marketers cited lack of budget as the main reason for limited brand-building activities. [Revenue Marketing Alliance]
- 45.8% of respondents use sales performance as the primary metric to measure branding success. [Revenue Marketing Alliance]
- 28.8% of respondents allocate up to 30% of their marketing budget to branding. [Revenue Marketing Alliance]
- Worldwide B2B digital ad spend is projected to reach $48.15 billion by 2026, up from $38.67 billion in 2024. [eMarketer]
- 47.4% of global B2B digital ad spend occurs in the US. [eMarketer]
- The top 100 most valuable brands globally account for $2 trillion in brand value. [The Ricciardi Group]
- United States brands make up 41% of the top 100 B2B brands, while Chinese brands comprise 23%. [The Ricciardi Group]
- 41% of B2B businesses conduct marketing activities in-house. [Increv]
- 50% of B2B marketing teams outsource at least one content marketing activity. [Increv]
- User-generated content impacts nearly 4 in 5 buying decisions, and 54% of consumers want more video content from brands. [DemandSage]
- In 2025, Apple was the most valuable brand worldwide, valued at $574.5 billion. [Statista]
- Microsoft ranked second globally, valued at $461.1 billion. [Statista]
- 92% of consumers want brands to make ads feel like a story. [Comms8]
- Consistent branding drives 23% more engagement on platforms like Instagram and LinkedIn. [CropInk]
- 83% of consumers mention brands on social media after a positive experience. [CropInk]
- TikTok and Instagram Reels drive over 50% of branded video views. [CropInk]
- 90% of US consumers find personalized marketing appealing. [CropInk]
- Personalized emails have a 29% higher open rate than generic emails. [CropInk]
- Brands that offer tailored discounts see a 15% increase in conversions. [CropInk]
Conclusion
Branding is a key driver of business growth, customer engagement, and long-term loyalty. Companies that invest in consistent messaging, emotional connections, and personalized marketing are more likely to see measurable improvements in awareness, engagement, and revenue.
To maximize your brand impact in 2025, focus on storytelling, video content, and personalization while balancing traditional brand-building activities such as events, thought leadership, and industry research. These strategies ensure your brand stays competitive, recognizable, and relevant to your audience.
