How we collected this data
We compiled data from trusted research sources including OptinMonster, WPBeginner, Backlinko, Sprout Social, Mailmodo, Mailchimp, Wyzowl, Edison Research, and Buzzsprout. These insights reflect how consumers engage with different types of content and how marketers are investing in each channel.
54 Content marketing statistics
Blogging and SEO statistics
7.5 million blog posts are published every day. [OptinMonster]
The average reader spends only 52 seconds reading a blog post. [OptinMonster]
Only 14% of bloggers publish posts with 2,000+ words. [OptinMonster]
65% of content marketers say they have a documented content strategy. [OptinMonster]
61% of Americans spend 3X more time-consuming blog content than emails. [OptinMonster]
Over 50% of bloggers report it has gotten harder to get traffic from Facebook, and nearly 20% say it has gotten harder to get traffic from Google. [OptinMonster]
Having a hyphen or colon in a headline increases click-through rates by 9%. [OptinMonster]
There are over 700 million blogs across platforms like Tumblr, Wix, WordPress, Medium, and LinkedIn. [WPBeginner]
One in three bloggers monetize their blogs, and about 10% make over $10,000 annually. [WPBeginner]
Google uses over 200 factors in its ranking algorithm. [Backlinko]
The #1 result in Google earns 27.6% of all clicks. [Backlinko]
99% of results in Google’s AI Overviews feature fewer than 328 words. [Backlinko]
A click-through rate above 3% is considered a strong SEO performance indicator. [Backlinko]
- 60% of users say social media has positively impacted their mental health in the past six months, compared to 18% reporting a negative impact. [Sprout Social]
- 76% of consumers say social content (ads, influencers, or branded posts) has influenced a purchase in the last six months. [Sprout Social]
- 50% of users associate honesty with bold brands on social media. [Sprout Social]
- 58% of users want brands to prioritize constant interaction. [Sprout Social]
- 41% of Gen Z rely on social media for information. [Sprout Social]
Email marketing statistics
- The top goal of email marketing is lead generation. [Mailmodo]
- 38.9% of respondents spend 30–45 days warming up domains. [Mailmodo]
- 61.1% use paid tools to track deliverability, while 15.8% use AI to create emails. [Mailmodo]
- 37.14% rely on manual checks to test responsiveness. [Mailmodo]
- Ecommerce emails have an open rate of 29.81%, click rate of 1.74%, and unsubscribe rate of 0.19%. [Mailchimp]
- Business and Finance emails average a 31.35% open rate, 2.78% click rate, and 0.15% unsubscribe rate. [Mailchimp]
Video marketing statistics
- 88% of video marketers say video is an important part of their strategy. [Wyzowl]
- 91% of businesses use video as a marketing tool. [Wyzowl]
- 12% of marketers who don’t use video are unsure about ROI. [Wyzowl]
- 15% of non-video marketers don’t know where to start. [Wyzowl]
- 20% of non-video marketers believe video is too expensive. [Wyzowl]
- 38% of video marketers use both in-house and external teams to produce content. [Wyzowl]
Podcast marketing statistics
- 67% of the US population has listened to a podcast. [Edison Research]
- 33% of listeners consume 1–3 hours of podcasts per week. [Edison Research]
- 46% of weekly listeners have purchased a product after hearing an ad on a podcast. [Edison Research]
- 40% of US podcast listeners prefer video podcasts. [Edison Research]
- YouTube, Spotify, and Apple Podcasts dominate global podcast consumption. [Edison Research]
- 13% of Americans listen to podcasts on desktops or laptops. [Buzzsprout]
- 28% of adults listen to podcasts while driving. [Buzzsprout]
- 40% of podcasts are published every 8–14 days. [Buzzsprout]
- 30% of new listeners discover podcasts through online search. [Buzzsprout]
- 19% rely on recommendations from friends and family. [Buzzsprout]
- 17% use social media to find new shows. [Buzzsprout]
B2B content marketing statistics
58% of B2B marketers rate their content strategy as merely "moderately effective." [Content Marketing Institute]
54% of B2B marketers with a dedicated content team report the team is small, consisting of two to five people. [Content Marketing Institute]
7% of B2B marketers use an outside content marketing agency or vendor. [Content Marketing Institute]
50% rely on multiple content teams, such as department, brand, or product teams. [Content Marketing Institute]
95% of B2B marketers with a content strategy rate its effectiveness. [Content Marketing Institute]
57% of B2B marketers cite creating the right content for their audience as a challenge. [Content Marketing Institute]
27% report that their teams don’t formally use AI, though individual staff may use it. [Content Marketing Institute]
B2C content marketing statistics
70% of B2C marketers use content marketing as part of their marketing strategy. [DemandSage]
83% of B2C marketers create short articles or posts. [DemandSage]
64% report that changes in SEO and search engine algorithms are major concerns. [DemandSage]
87% of B2C marketers distribute content on their websites. [Adam Connell]
Only 37% of B2C marketers have a documented content marketing strategy in place. [Adam Connell]
95% distribute content on social media platforms. [Adam Connell]
Conclusion
Content marketing remains one of the most effective growth drivers in 2025, but it requires adaptability. Blogs, SEO, social media, video, email, and podcasts all play a role, and brands must diversify to stay relevant.
The data shows audiences want authentic, interactive, and engaging content across multiple channels. Businesses that align strategies with these behaviors will build stronger connections, earn trust, and generate better results.
