16 Influencer Marketing Statistics for Your 2025 Campaigns

Influencer marketing continues to be one of the most effective channels for brands looking to reach highly engaged audiences. Businesses and marketers rely on influencer partnerships to boost visibility, drive sales, and strengthen brand loyalty.

But how do you know if it is working?

Staying on top of the latest statistics allows you to make data-driven decisions, optimize campaigns, and allocate budgets effectively. These insights cover market size, platform trends, engagement metrics, and influencer behaviors in 2025.

How we collected this data

The statistics are sourced from reputable research reports and industry surveys, including Influencer Marketing Hub and AspireIQ. These sources provide reliable insights into global influencer marketing trends, creator behavior, and campaign performance metrics.

16 key influencer marketing statistics

1. In 2025, the projected global market size of influencer marketing is $32.55 billion. [Influencer Marketing Hub]

2. 63.8% of brands plan to partner with influencers in 2025. [Influencer Marketing Hub]

3. 47% of marketing experts focus on long-term influencer partnerships. [Influencer Marketing Hub]

4. Marketing budgets dedicated to influencer marketing dropped from 85.8% in 2024 to 75.6% in 2025, a 10.2% decline. [Influencer Marketing Hub]

5. 6,939 influencer marketing-focused service providers were recorded in 2025, up from 1,120 in 2019. [Influencer Marketing Hub]

6. From survey responses of 100 industry leaders, 63.8% of businesses plan to partner with influencers in 2025, while 26.8% are undecided about influencer partnerships. [Influencer Marketing Hub]

7. From survey responses of 315 influencer marketers, 36.6% believe AI has somewhat improved influencer marketing. [Influencer Marketing Hub]

8. From the same survey, 60.4% businesses say they manage influencer campaigns internally, while 39.6% mention they rely on agency services. [Influencer Marketing Hub]

9. TikTok saw a 17.2% decline in marketers’ investment intentions following its US ban in 2025, affecting influencer campaigns. [Influencer Marketing Hub]

10. Live streaming was identified as the leading content strategy for influencer marketing, favored by 52.4% of marketers. [Influencer Marketing Hub]

11. Brazil accounted for 15.8% of Instagram influencers, securing the largest share globally. [Influencer Marketing Hub]

12. 73% of marketers reported that influencer marketing could be largely automated through AI. [Influencer Marketing Hub]

13. Average influencer marketing CPM (Cost Per Mille) dropped 53% year-over-year, improving cost efficiency. [AspireIQ]

14. 83% of creators are willing to collaborate for free products. [AspireIQ]

15. YouTubers achieve a 73% average engagement rate, signaling renewed interest in long-form video content. [AspireIQ]

16. Nano influencers with 2,500–25,000 followers average a 7.18% engagement rate. [AspireIQ]

Conclusion

These influencer marketing statistics provide a clear benchmark for brands and marketers to plan their 2025 strategies. Understanding platform trends, creator engagement, and budget allocations can help you make informed decisions about collaborations and campaign priorities.

To put these insights into action, evaluate which platforms and influencer types align with your audience, focus on long-term partnerships, and track engagement metrics carefully. By leveraging this data, you can improve campaign efficiency and achieve stronger marketing results throughout the year.