Top Landing Page Statistics for Better Conversions

Landing pages play a critical role in pay-per-click (PPC) campaigns, acting as the bridge between ad clicks and conversions. Optimizing them can make or break ROI. To help you understand how businesses are performing, we’ve compiled the latest landing page and PPC statistics from trusted sources.

How we collected this data

The following statistics were gathered from authoritative reports and studies by Unbounce, HubSpot, Statista, Gartner, and Databox. Each stat is cited with its original source to ensure accuracy and transparency.

Key landing page statistics

1. The median landing page conversion rate across all industries is 6.6%. [Unbounce]

2. Businesses using optimization software for their landing pages see an average conversion lift of 30%. [HubSpot]

3. Email achieves the highest landing page conversion rate at 19.3%, outperforming all other channels. [Unbounce]

4. Mobile drives 82.9% of traffic to landing pages, showing the importance of mobile optimization. [Unbounce]

5. 48% of website visitors abandon the primary landing page without exploring additional content. [Gartner]

6. 43.6% of marketers identify lead generation as their primary landing page goal. [HubSpot]

7. 35% of B2B marketers say landing pages are their top method for collecting newsletter subscribers. [Databox]

8. 38.6% of marketers claim videos boost conversion rates more than any other landing page element. [HubSpot]

9. Clear call-to-action (CTA) is ranked as the most important factor in creating high-converting landing pages. [Databox]

10. 30.7% of marketers say the ideal number of questions on a landing page form is four. [HubSpot]

11. 10.9% of marketers believe only name and email are essential for a form. [HubSpot]

12. 27% of marketing decision-makers use automation for landing pages. [Statista]

Conclusion

Landing pages remain one of the most powerful tools in PPC marketing. With mobile dominating traffic, video improving conversions, and email delivering unmatched performance, marketers have clear insights into where to focus optimization. Leveraging automation and form simplification further enhances results. By following these data-backed practices, businesses can significantly boost ROI from their PPC campaigns.