How we collected this data
We’ve curated these statistics from reputable sources, including Brightlocal, SeoProfy, Whitespark, and Backlinko. They are based on industry research, user behavior studies, and marketing surveys. This mix of quantitative and qualitative data reflects both consumer trends and expert perspectives in the local SEO field.
16 key local SEO statistics
Google usage for finding reviews dropped from 87% in 2023 to 81% in 2024, then climbed again in 2025. [Brightlocal]
99% of people have used the internet to look up information about a local business – showing that virtually every consumer relies on online research before visiting or buying from a local store. [SeoProfy]
4 out of 5 users conduct searches with local intent. This highlights how common it is for search queries to focus on nearby businesses. [SeoProfy]
“Near me” searches have increased by more than 900% in recent years. This is a strong indicator of mobile and location-driven search growth. [SeoProfy]
Customers are 2.7 times more likely to trust a business with a complete Business Profile on Google Search and Google Maps. [SeoProfy]
Verified businesses receive over 21,643 views per year in Google searches. [SeoProfy]
88% of consumers who conduct a local search on their smartphone visit or call a store within a day, proving how quickly online searches can lead to offline action. [SeoProfy]
78% of people who search locally make a purchase either online or in-store. [SeoProfy]
28% of searches for something nearby result in a purchase – making local search one of the highest-converting channels. [SeoProfy]
Google uses 149 different ranking factors for local searches – showing the complexity and sophisticated nature of local SEO optimization. (Whitespark)
92% of local SEO and marketing professionals have experimented with ChatGPT – reflecting the growing use of AI in SEO strategies. [Backlinko]
7% of consumers would abandon their search if they found incorrect address details. [Brightlocal]
63% of consumers would lose trust in a business if they saw mostly negative written reviews. [Brightlocal]
23% of consumers encounter fake business listings at least once a month. [Brightlocal]
Facebook is the most-used but least-trusted social channel for discovering businesses. [Brightlocal]
Over three-quarters of US consumers watch video content when researching local businesses. [Brightlocal]
Conclusion
To make the most of these local SEO insights, start by claiming and completing your Google Business Profile with accurate information. Add high-quality photos, respond to reviews, and ensure your contact details are consistent across the web.
Finally, track key metrics like search impressions, map views, and calls to measure your progress, and adjust your strategy based on performance data. Local SEO is an ongoing process, and with consistent effort, you can significantly increase your visibility and attract more nearby customers.
