21 Marketing Personalization Statistics You Need to Know

Personalization has become a key driver of customer engagement and business growth. Companies that deliver custom-made experiences see stronger satisfaction, loyalty, and revenue.

If you are exploring how to implement or improve personalization strategies, we’ve gathered the latest marketing personalization statistics. These insights highlight how brands are performing and where opportunities exist for growth.

How we collected this data

These statistics are drawn from reputable industry reports and research studies conducted by MoEngage, Mastercard, Medallia, Statista, Comviva, and Segment. All figures reflect verified findings about personalization adoption, challenges, and outcomes.

21 key marketing personalization statistics

1. Personalized web experiences cut acquisition costs by 50%, boost revenue by 15%, and increase marketing campaign efficiency by 28%. [MoEngage]

2. 82% of retailers say maintaining real-time customer data is their greatest personalization challenge. [Mastercard]

3. Inability to scale personalization affects 42% of companies. [Comviva]

4. 94% of companies are piloting or using analytics to support personalization. [Comviva]

5. 89% of companies say personalization is invaluable to their business success, yet many still deliver experiences that feel mass-produced. [Statista]

6. 82% of customers said that personalization influences their choice of brand. [Medallia]

7. Consumers who rate experiences as very personalized give an overall satisfaction (OSAT) score of 9.4 out of 10. [Medallia]

8. Only 24% of CX practitioners rate their personalization capabilities as a 9 or 10 on a 0–10 scale. [Medallia]

9. Consumers who do not rate personalization highly give an OSAT score of 6.5 out of 10. [Medallia]

10. 35% of brands segment customers based on product purchase history. [Medallia]

11. 47% of brands use humanizing elements, such as including the customer’s or employee’s name in communications, to personalize experiences. [Medallia]

12. 42% of organizations report that budget constraints are holding them back from maturing their personalization capabilities. [Medallia]

13. Just 24% of customers express concerns about AI-driven interactions and personalization. [Medallia]

14. Nearly 69% of business leaders are increasing their investment in personalization despite challenging economic conditions. [Medallia]

15. 92% of businesses are using AI-driven personalization to drive growth. [Segment]

16. 51% of consumers trust brands to keep their personal data secure and use it responsibly. [Segment]

17. Over 56% of consumers say they will become repeat buyers after a personalized experience. [Segment]

18. 62% of business leaders cite improved customer retention as a benefit of personalization efforts. [Segment]

19. 39% of businesses say that they struggle with implementing personalization technology effectively. [Segment]

20. 71% of businesses in Latin America are enhancing security protocols to address consumer privacy concerns, higher than Europe (52%), North America (49%), and APAC (42%). [Segment]

21. 78% of businesses consider first-party data to be the most valuable source of data for personalization. [Segment]

Conclusion

These statistics demonstrate that personalization is critical to business success. Companies that invest in analytics, AI, and first-party data see stronger customer retention, satisfaction, and revenue. Meanwhile, challenges like budget constraints, scalability, and training remain key areas to address.