The statistics below are compiled from trusted industry reports, including SEMRush, Orbit Media, Content Marketing Institute, and HubSpot. Each source provides original research or survey-backed insights into how marketers are using AI, creating content, and measuring success in 2025.
67% of small business owners and marketers use AI for content marketing or SEO. [SEMRush]
39% of marketers create content outlines with AI tools, and 58% use them to write blog posts. [SEMRush]
54% of bloggers use AI to generate ideas (up from 43% in 2023) and 41% of bloggers use AI to write headlines (up from 29% in 2023). [Orbit Media]
39% of marketers say AI content takes 2–3 months to rank in search results. [SEMRush]
Most B2B marketing teams (54%) use AI on an ad hoc basis, while only 19% have fully integrated AI into daily workflows. [Content Marketing Institute]
The average blog post length is ~1,400 words. Bloggers who publish 2,000+ word posts report stronger results. [Orbit Media]
Publishing bi-weekly is the minimum for strong content performance—10–12 posts a year isn’t enough. [Orbit Media]
43% of bloggers conducted original research in the past year. [Orbit Media]
Only 25% of bloggers add video to their posts, despite video’s rising popularity. [Orbit Media]
Bloggers who spend 6+ hours per post report strong results 35% of the time, compared to 21% for those who spend just 2–3 hours. [Orbit Media]
Only 29% of marketers with a documented content strategy say it’s very effective; 58% say it’s only moderately effective. [Content Marketing Institute]
45% of B2B marketers lack a scalable model for content creation. [Content Marketing Institute]
The biggest challenges in measuring performance are attributing ROI (56%) and tracking customer journeys (56%). [Content Marketing Institute]
33% of companies laid off marketing employees in the last 12 months. [Content Marketing Institute]
22% of full-time marketers freelance on the side, earning an average of $8,250 annually. [Content Marketing Institute]
84% of marketers now work remotely, at least part-time. [Content Marketing Institute]
Marketers believe they should earn 20% more than their current salaries. [Content Marketing Institute]
77% of marketers use social videos, 61% use branded stories, and 59% use how-to videos in campaigns. [Content Marketing Institute]
87% of social media marketers believe consumers will use social media more than search engines to discover brands. [HubSpot]
25% of consumers have purchased products directly on social media in the last three months. [HubSpot]
93% of marketers are maintaining or increasing investments in brand communities. [HubSpot]
64% of companies now have dedicated community managers. [HubSpot]
85% of B2B marketers say LinkedIn delivers the most value for their organization. [Content Marketing Institute]
On YouTube: 31% increased use, 36% stayed the same, 10% decreased, and 23% didn’t use it at all. [Content Marketing Institute]
The landscape of marketing is changing rapidly, and these marketing statistics prove just how much. AI is becoming an everyday tool, long-form content continues to drive results, social commerce is growing, and LinkedIn remains the go-to platform for B2B. At the same time, challenges like proving ROI and scaling content remain at the top of marketers’ minds.
For businesses and creators, the takeaway is clear: data-backed decisions win. By aligning your strategy with these numbers, you can build campaigns that not only reach audiences but also deliver measurable growth in 2025 and beyond.
