20 Mobile Marketing Statistics to Guide Strategy in 2025

Since the launch of the iPhone in 2007, mobile devices have become the dominant way people access the internet. These devices now account for over 60% of global website visits, and the average person spends more than five hours per day on their phone.

While adoption continues to grow, the challenge lies in capturing attention on small screens where users are bombarded with notifications, ads, and competing content.

If you are curious about recent mobile marketing trends and how they are shaping marketing decisions, this guide is for you. We have compiled a list of the most important statistics to help you understand where mobile marketing stands today and where it’s heading.

How we collected this data

The statistics in this guide are sourced from verified research and industry reports from Statista, Inbound Blogging, eMarketer, Research and Markets, CropInk, Exploding Topics, and SEO Clarity. The numbers reflect global and U.S. trends in mobile usage, ad spending, user behavior, and marketing performance.

20 Key mobile marketing statistics in 2025

1. Approximately 317 million people in the U.S. use mobile internet. [Statista]

2. Mobile devices (excluding tablets) generated 62.54% of global website traffic in Q4 2024. [Statista]

3. U.S. marketers allocated 19% of their budgets to mobile marketing in 2023 and plan to nearly double it in five years. [Statista]

4. Over 60% of European marketers have adopted a mobile-first marketing strategy. [Statista]

5. Mobile advertising spending in the U.S. reached $203 billion in 2024, a 13% increase from the previous year. [Statista]

6. Meta holds the largest share (19.5%) of mobile ad spending. [Inbound Blogging]

7. Mobile social media advertising totaled $73 billion in 2024, expected to surpass $100 billion by 2027. [Statista]

8. In-app ads dominate mobile spending, projected to account for over 80% of mobile ad dollars. [Statista]

9. Video ads and interactive content are the most engaging formats for mobile campaigns. [Inbound Blogging]

10. About 25% of users find mobile gaming ads frustrating; 8% have installed an ad blocker. [Statista]

11. Average mobile ad CTR is 1.3%, higher than desktop. [CropInk]

12. Over 60% of US adults believe that mobile shopping is a necessity for convenience in online shopping. [eMarketer]

13. Mobile cart abandonment rate is 85%, much higher than desktop. [CropInk]

14. Mobile SEO is projected to grow at a 10% CAGR between 2024 and 2030, outpacing desktop. [Research and Markets]

15. Voice search accounts for 40% of mobile e-commerce transactions. [CropInk]

16. Position 1 on mobile remains the highest-performing CTR spot, but it declined by 0.13 basis points year-over-year. [SEO Clarity]

17. YouTube leads mobile audience reach at 74%, followed by Gmail (65%) and Facebook (64%). [Statista] WhatsApp also commands significant mobile presence with over 2 billion users worldwide, prompting businesses to adopt WhatsApp API solutions for direct customer communication on mobile devices.

18. TikTok has a mobile audience reach of ~40% in the U.S. [Statista]

19. Nearly 80% of consumers visit a retailer’s website from their smartphone while shopping in-store. [eMarketer]

20. Nearly 1 billion people worldwide use ad blockers, with 54.4% on mobile devices. [Exploding Topics]

Conclusion

Mobile users interact differently from desktop users, so your campaigns should reflect that. Shorter attention spans, smaller screens, and thumb-friendly design mean your ads, emails, and landing pages need to be concise, visually engaging, and easy to navigate.

Plus, regularly analyze mobile-specific metrics like click-through rates, bounce rates, and conversion paths to refine your campaigns. By tailoring your strategy to how people actually use their devices, you’ll drive higher engagement and maximize ROI on your mobile marketing efforts.