26 Nonprofit Marketing Statistics Every Organization Can Use

Nonprofit organizations face growing pressure to connect with donors, attract funding, and maximize engagement in an increasingly digital world. Understanding where donations come from, how donors interact with campaigns, and which channels drive results can help nonprofits refine their marketing strategies.

These statistics provide a clear picture of donor behavior, fundraising trends, and marketing priorities, helping nonprofit leaders make informed decisions for 2025.

How we collected this data

The statistics in this guide are sourced from Feathr’s State of Nonprofit Marketing 2025 report and Double the Donation nonprofit fundraising research. These sources combine survey data from nonprofit leaders, donor behavior insights, and industry trends to ensure credibility and relevance.

26 Key nonprofit marketing statistics

1. Boomers contribute 46% of nonprofit donations. [Feathr]

2. Gen X donors provide 36% of donations. [Feathr]

3. Gen Z and millennials combined account for 17.6% of donations. [Feathr]

4. 79.6% of nonprofits plan to maintain or increase direct mail investment. [Feathr]

5. 3.6% of nonprofits will allocate no budget to direct mail. [Feathr]

6. 35.5% of nonprofits rely primarily on government funding or grants. [Feathr]

7. 25.3% of nonprofits rely primarily on individual donors. [Feathr]

8. 77.2% of nonprofits generate revenue through events. [Feathr]

9. 68.6% of nonprofits rate their first-time donor retention effectiveness between 4 and 7. [Feathr]

10. 43.6% of nonprofits say their 2024 retention rates are about the same as 2023. [Feathr]

11. 59.2% list building brand awareness and recognition as a top marketing priority for the next 12 months. [Feathr]

12. 53.3% list increasing donor acquisition as a top priority. [Feathr]

13. 31.2% always use past data to inform current marketing strategies. [Feathr]

14. 49.6% sometimes use past data in their marketing strategies. [Feathr]

15. 68.4% will focus on enhancing their social media presence to attract younger donors. [Feathr]

16. 69.4% identify limited budget as a barrier to implementing multichannel marketing strategies. [Feathr]

17. 31.8% are currently spending their full $10,000 monthly Google Ad Grant. [Feathr]

18. 57% of nonprofit website traffic comes from mobile devices, but 75% of revenue comes from desktop. [Double the Donation]

19. Online donation pages on mobile had an average conversion rate of 8% last year. [Double the Donation]

20. Matching gift programs generate roughly $2–$3 billion in donations each year. [Double the Donation]

21. 32% of donors are most inspired to give through social media, followed by email at 30%, websites at 17%, print at 15%, TV or radio ads at 3%, phone calls at 2%, and text messages at 1%. [Double the Donation]

22. Of those inspired by social media, 56% are most influenced by Facebook posts, 21% by Instagram, 13% by Twitter, 5% by YouTube, and 4% by LinkedIn. [Double the Donation]

23. 48% of donors say regular email communication is most likely to keep them engaged and encourage repeat giving. [Double the Donation]

24. Segmenting digital campaigns can drive revenue growth of up to 760% compared to non-segmented efforts. [Double the Donation]

25. Nonprofits send an average of 60 emails per subscriber each year, with 29 of those being fundraising appeals. [Double the Donation]

26. Email marketing and promotional campaigns account for about 28% of all online nonprofit revenue. [Double the Donation]

Conclusion

Nonprofit marketing in 2025 requires a balance of traditional and digital channels. Direct mail, events, email campaigns, and social media all play critical roles in donor engagement.

Organizations should track donor demographics, monitor retention rates, and use past performance data to adjust campaigns. Prioritizing mobile-friendly experiences, consistent communication, and strategic allocation of limited budgets can increase both donations and donor loyalty.

Nonprofits that act on these insights are better positioned to attract new donors, strengthen relationships with existing supporters, and sustain long-term growth.