Top 30 PPC Statistics to Understand Ad Spend and ROI

Pay-per-click (PPC) advertising continues to be one of the most effective digital marketing strategies, driving measurable ROI and enabling businesses to scale campaigns with precision. With platforms like Google, Amazon, Meta, and Bing dominating the landscape, PPC remains essential for both small businesses and global enterprises. This article highlights the latest PPC statistics for 2025, covering spend, ROI, search advertising, mobile, social, and emerging trends.

How we collected this data

The following PPC statistics have been compiled from reliable and up-to-date sources, including Statista, WebFX, WordStream, SEMrush, eMarketer, and Search Engine Journal. These organizations are known for their credible market research, surveys, and advertising trend reports.

30 Key PPC statistics

Global PPC market and Ad spend

1. $351.5 billion is the projected global spend on search advertising in 2025. [Statista]

2. Ad spending is expected to grow at a CAGR of 8.30% (2025–2029), reaching $483.55 billion by 2029. [Statista]

3. The U.S. leads the global market, with projected ad spending of $154.78 billion in 2025. [Statista]

4. The average ad spending per internet user in the search advertising market is estimated at $58.21 in 2025. [Statista]

5. 61% of search ad spending will come from mobile by 2029. [Statista]

6. In the worldwide search advertising market, the United States leads in ad spend, driving innovation and setting trends for digital marketing strategies globally. [Statista]

7. $58.21 is the projected average ad spending per internet user in the search advertising market for 2025 (U.S.-specific). [Statista]

PPC ROI and business adoption

8. Businesses make $2 for every $1 spent on PPC campaigns. [WebFX]

9. Small to mid-sized companies typically spend $100 – $100,000 per month on PPC campaigns. [WebFX]

10. 65% of small to mid-sized businesses run at least one PPC campaign. [WebFX]

11. 32% of companies use PPC specifically to sell products directly to consumers. [WebFX]

Search advertising and platforms

12. Google generated $264.59 billion in ad revenue in 2024. [Statista]

13. Google powers 62% of all core search queries in the U.S. [Statista]

14. Bing Ads have an average click-through rate (CTR) of 2.83% across industries. [WordStream]

15. The average CTR across all industries on Google Ads display campaigns is 0.46%. [WordStream]

16. Google Ads shopping campaigns have an average conversion rate of 1.91%. [WordStream]

Social media and video advertising

17. Global social media ad spend is projected to hit $276 billion in 2025. [Statista]

18. Instagram users: 37% say sponsored ads match their interests most of the time. [Statista]

19. 32% of advertisers say video is the most effective social ad format, followed by image ads (26%), Instagram Stories (23%), and carousel ads (19%). [Search Engine Journal]

20. Facebook’s U.S. ad revenue in 2024 reached $160 million. [Statista]

21. Video advertising spend worldwide is projected at $34.40 billion in 2024. [Statista]

22. Average video ad spend per internet user is estimated at $34.50 in 2024. [Statista]

Amazon and e-commerce PPC

23. Amazon’s U.S. net digital ad revenue reached $56.21 billion in 2024. [Statista]

24. Amazon holds a 12% share of total U.S. search ad spending. [Statista]

Mobile advertising trends

25. Mobile ad spend in the U.S. hit $202 billion in 2024. [Statista]

26. Mobile devices account for 70% of search ad impressions in the U.S. [eMarketer]

27. Mobile apps are projected to generate $625 billion in revenue via paid downloads and in-app ads by 2026. [Statista]

Emerging PPC insights

28. Consumers are 155% more likely to search for branded terms after exposure to display ads. [WordStream]

29. Only 5% of SERPs with AI Overviews (AIOs) also feature PPC ads. [SEMrush]

30. In 38 cases, AIO linked to URLs that appeared in Google Ads but not in the top 100 organic results. [SEMrush]

Conclusion

PPC advertising continues to grow at an impressive pace, with Google and Amazon leading in search and e-commerce, and social platforms like Instagram and Facebook driving targeted engagement. The shift toward mobile-first advertising and the rising dominance of video ads highlight where marketers should focus their budgets.