How we collected this data
We collected these 2025 social media statistics from credible sources such as Statista, DataReportal, Pew Research, Sprout Social, and SEMrush, relying on the latest platform reports, surveys, and industry studies published between late 2024 and early 2025 to ensure the data is accurate, up to date, and actionable for marketers.
In 2025, there are an estimated 5.41 billion social media users worldwide. [DataReportal]
The average person uses 6.83 different social networks per month. [DataReportal]
90% of consumers rely on social media to stay updated on cultural moments and trends. [Sprout Social]
Daily time spent on social platforms declined slightly to 141 minutes per day. [Statista]
Global social media ad spend is projected to reach $276.7 billion in 2025. [Statista]
Social ads remain the leading source of brand awareness for users aged 16–34. [DataReportal]
On average, marketers spend $46.47 per user to reach audiences via social platforms. [DataReportal]
The U.S. and China dominate the social media landscape with the most high-profile platforms. [Statista]
LinkedIn statistics
LinkedIn has 1.2 billion members. [DataReportal]
The platform recorded 1.77 billion visits in February 2025. [SEMrush]
43% of consumers have a LinkedIn profile, making it the seventh most used social network. [Sprout Social]
Over 47% of LinkedIn users are aged 25–34. The second-largest group is 18–24 (29%), followed by 35–54 (just over 20%). [Statista]
As of February 2025, 56.9% of LinkedIn users were male and 43.1% were female. [Statista]
Asia Pacific leads with 326 million members, followed by North America with 260 million. [LinkedIn Newsroom]
53% of LinkedIn users come from households earning more than $100,000 annually. [Pew Research]
LinkedIn is the number one platform for B2B marketing, with 44% of professionals ranking it the most important. [Statista]
57% of marketers plan to increase their organic marketing efforts on LinkedIn. [Statista]
86% of B2B marketers use LinkedIn. [Statista]
89% of B2B marketers use LinkedIn for lead generation, and 62% say it produces leads for them. [LinkedIn]
Facebook statistics
Facebook is the largest social network with roughly 3.07 billion monthly active users. [Statista]
Men aged 25–34 make up 18.5% of Facebook’s audience, the single largest group. [Statista]
Men aged 18–24 are the second-largest audience group on Facebook. [Statista]
India leads with 378 million Facebook users, the largest country audience. [Statista]
The U.S., Brazil, and Indonesia each have more than 100 million Facebook users. [Statista]
The vast majority of Facebook users connect via mobile devices. [Statista]
TikTok statistics
Gen Z adults spend nearly 41% of their social time on TikTok. [GlobeNewswire]
TikTok has 1.59 billion monthly active users worldwide. [Statista]
The platform’s audience is 55.7% male and 44.3% female. [DataReportal]
The average visitor views 7.2 pages per session and spends 9 minutes 59 seconds per visit. [Exploding Topics]
77% of Gen Z use TikTok to discover new products. [Exploding Topics]
The majority of TikTok creators are 18–24 years old. [DataReportal]
45% of Gen Z TikTok users have shared a video in the past month. [GWI]
Instagram statistics
U.S. adults spend an average of 32 minutes per day on Instagram. [GlobeNewswire]
Instagram has 2 billion monthly active users globally. [Statista]
Users spend an average of 12 hours per month on the platform. [Cropink]
Only 0.2% of Instagram users are unique to the platform (not active elsewhere). [Statista]
Globally, Instagram users skew slightly male. [Statista]
In the U.S., 25–34 year-olds make up the largest share of users. [Statista]
18–24 year-olds are the second-largest U.S. age group. [Statista]
About 90% of Instagram users follow at least one brand. [Social Media Curve]
Half of Instagram users prefer funny content in their feeds. [Social Media Curve]
Twitter ranks as the 14th most popular network globally, down from 12th in 2024. [Statista]
48% of U.S. users go to Twitter for the latest news. [Statista]
Twitter’s UK penetration fell sharply, from 45% in 2020 to 10.49% in July 2024. [Statista]
X/Twitter reports over 500 million monthly active users worldwide. [Backlinko]
The U.S. counts 106.23 million Twitter users. [Statista]
69% of women in the U.S. have taken a break from Twitter, compared to 54% of men. [Statista]
Twitter’s Gen Z user base is growing 30% faster than Instagram’s. [Hootsuite]
YouTube statistics
YouTube is the second most popular network worldwide, after Facebook. [Statista]
Over 500 hours of video are uploaded every minute to YouTube. [Statista]
YouTube Premium has reached 125 million subscribers in 2025. [Variety]
The platform generated $36.1 billion in ad revenue in 2024, a 14.6% YoY increase. [Business of Apps]
India leads with 491 million YouTube users, followed by the U.S. with 253 million. [Statista]
YouTube’s global audience is 54% male and 46% female. [Statista]
Age demographics are fairly balanced; in the UK, 24% of users are 16–24 and 44% are 25–44. [Statista]
Conclusion
Social media in 2025 is both bigger and more complex than ever. While Facebook and YouTube maintain dominance in scale, TikTok continues to capture Gen Z’s attention, and Instagram remains central for brand engagement. Meanwhile, X/Twitter faces mixed growth, with news consumption steady but regional usage in decline. LinkedIn, on the other hand, has solidified its role as the top platform for professionals and B2B marketers, driving lead generation and organic growth opportunities.
For marketers, these numbers highlight where to focus investment: TikTok for younger audiences, Instagram for brand visibility, YouTube for reach and monetization, Facebook for broad global scale, and LinkedIn for professional networking and B2B impact. By aligning strategies with this data, brands can better navigate the competitive, multi-platform world of 2025.
