20 Video Marketing Statistics to Know in 2025

Video marketing saw major changes in the last couple of years. AI tools sped up video production, new platforms gained momentum, and short-form formats became a dominant force in search and social feeds.

Now, in 2025, competition is at an all-time high. Algorithms are rewarding higher-quality and relevant videos, and consumer expectations continue to climb.

Marketers who are succeeding in this environment are using fresh data on what’s working and what’s not to guide their creative and distribution choices. That’s exactly what you should be doing too.

Here’s a list of the most relevant video marketing statistics for 2025 that you can learn from to make better decisions about your strategy.

How we collected this data

The statistics in this guide come from reputable industry research and trusted marketing platforms, including Wyzowl and Wistia. These sources publish annual reports and trend analyses based on large-scale surveys conducted with marketers, business owners, and consumers.

20 Key video marketing statistics

1. 54% of video marketers mostly create live action video, followed by animated (24%) and screen-recorded (15%) formats. [Wyzowl]

2. Over half of marketers create videos in-house, while 14% work only with external vendors and 31% use a mix of in-house and external. [Wyzowl]

3. Over 40% of companies make at least one video a week, with mid-sized businesses producing about three videos weekly. [Wistia]

4. 89% of marketers repurpose webinar content for blogs, reelsand email campaigns. [Wistia]

5. 41% of marketers are using AI to create videos. [Wistia]

6. 83% of consumers want to see more video content from brands in 2025. [Wyzowl]

7. 81% of consumers have purchased or downloaded an app after watching a video. [Wyzowl]

8. 91% of consumers say video quality impacts their trust in a brand. [Wyzowl]

9. LinkedIn is the most widely used video marketing platform, with 70% of marketers using it. [Wyzowl]

10. Instagram is the most successful platform for video marketing, with 61% reporting positive results, followed by LinkedIn (59%), Facebook (51%), and webinars (49%). [Wyzowl]

11. Search results with a video thumbnail make up 30% of all organic results. [Wistia]

12. The amount of short-form videos in search results has grown 183% in the past two years. [Wistia]

13. Videos placed on thank-you pages see some of the highest engagement rates. [Wistia]

14. 37% of marketers say their biggest barrier to adopting video marketing is not knowing where to start, and a lack of time. [Wyzowl]

15. 16% of marketers who don’t use video are unclear on its ROI. [Wyzowl]

16. 11% of marketers avoid video because they believe it is too expensive. [Wyzowl]

17. 53% of marketers allocate a third or less of their budget to video content. [Wyzowl]

18. Almost 60% of companies plan to invest more in video in 2025. [Wistia]

19. Only 28% of 1,300 professionals surveyed spend more time promoting their videos than creating them. [Wistia]

20. 73% of marketers believe videos between 30 seconds and 2 minutes perform best. [Wyzowl]

Conclusion

Overall, these video marketing statistics can play a major role in helping you plan your strategy for 2025. You can start by analyzing which platforms and formats are driving the most engagement for your audience and identifying the types of content that perform best.

From there, use this data to guide your production, distribution, and promotion efforts, ensuring each video you create delivers value and aligns with audience expectations. When you make decisions based on insights rather than assumptions, your campaigns are more likely to succeed and help you achieve your marketing goals.