Best Transactional Email Services of 2025

TL;DR - Check tools' list

What is a transactional email service?

Transactional email services are specialized platforms or tools designed to facilitate the sending of transactional emails, which are automated messages triggered by specific user actions or events. Unlike promotional or marketing emails, transactional emails are essential for providing users with important information related to their interactions with a service or application.

What are key features of transactional email services?

Key characteristics of transactional email services include:

  1. Automated Triggers: Transactional emails are triggered by specific user actions, such as account creation, password reset, purchase confirmation, order tracking, and more. These emails provide relevant and time-sensitive information to users.

  2. Personalization: Transactional emails are often personalized based on user data, such as their name, order details, or account information. Personalization enhances user engagement and improves the user experience.

  3. Reliability and Deliverability: Transactional email services prioritize deliverability and reliability, ensuring that these critical emails reach recipients' inboxes promptly and consistently.

  4. Templates and Branding: These services offer customizable email templates that can be branded to match a company's identity. This consistency reinforces brand recognition and professionalism.

  5. Tracking and Analytics: Many transactional email services provide insights into email open rates, click-through rates, and other engagement metrics. This data helps businesses optimize their transactional email content and strategy.

  6. API Integration: APIs allow seamless integration of transactional email capabilities into applications, websites, and systems. This enables businesses to send transactional emails directly from their platforms.

01

Mailmodo

Send transactional emails with interactive elements that let users take action within thei...

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02

AgencyBuzz

AgencyBuzz is an email marketing software that does email, social media, print mail, voice...

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03

Alibaba DirectMail

DirectMail is a simple and efficient service to send email notifications and batch email q...

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04

Altcraft

Create an omnichannel strategy in Artcraft Marketing. All channels are in single solution....

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05

Amazon Simple Email Service (Amazon SES)

Amazon Simple Email Service (Amazon SES) is a bulk and transactional email-sending service...

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06

Artegic ELAINE

ELAINE software is your tool for agile marketing engineering.

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07

AuthMailer

Global SMTP and transactional email service through an encrypted service.

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08

ClickDimensions

Empower your team to save time and focus on what matters most with ClickDimensions multi-c...

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09

ClickSend Email Gateway

Whether it’s transactional email at scale by secure SMTP and API or bespoke marketing emai...

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10

Courier

Courier is the fastest way to design your notifications once and deliver them through push...

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11

CritSend

CritSend is a SMTP relay for developers.

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12

Customer.io

Customer.io is a marketing platform for sending targeted and automated emails, push notifi...

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13

Doppler Relay

Doppler Relay is a transactional email service, that guarantees the arrival of your Transa...

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14

DreamCampaigns

DreamCampaigns all-in-one email & SMS marketing tools enable you to send super personalize...

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15

edrone

edrone is an AI-powered CRM for eCommerce and our mission is to turn your online store int...

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16

Elastic Email

Elastic Email is a Canadian-Polish company, founded in 2010. After many years of providing...

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17

Everlytic

Everlytic gives you the software capabilities and top marketing automation to drive conver...

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18

ExpressPigeon

ExpressPigeon is a high-performing, cloud-based marketing, and transactional email automat...

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19

Flowmailer

Design, deliver, track. We're everything that happens under the hood of your email communi...

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20

GetResponse

GetResponse is a complete online marketing software that helps you grow your audience, eng...

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Frequently asked questions

Also referred to as "triggered email," transactional emails are action-triggered emails that businesses have to send to a recipient pertaining to a transaction or interaction. We call them transactional because these messages are triggered when a customer or a prospect transacts or interacts with an app or a website. Confirmation emails, password recovery emails, invoice emails, etc., are some common examples.

Transactional email softwares refers to softwares that let you send triggered emails to users based on some action pre-defined by you. These software helps businesses send more emails in real-time, faster, and ensures they are delivered to their customers.

Some common features in transactional email softwares is integration with CRMs and other platforms, marketing automation, customisable email templates and tools to track the campaign performance.

The best transactional email services are Mailmodo, Sendinblue, Zoho Campaigns, GetResponse and WebEngage.

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