Get Results Fast: How to Measure if Your Email Sequences Work

Here are the main takeaways from the event

Mapping Out Objectives and Goals Begin by outlining objectives and goals for email sequences, aligning with customer journey stages: awareness, consideration, purchase, and retention. Simplify by mapping goals accordingly to ensure targeted sequences, reducing iterations.

Tracking Success and A/B Testing Utilize reporting tools to track email and goal metrics. A/B testing different emails helps identify effective strategies. Set a date for goal assessment, both short and long-term.

Building Relationships and Avoiding Set-and-Forget Continuously track success rates and avoid assuming static effectiveness. Prioritize relationship-building over immediate sales in sequence creation. Avoid set-and-forget mentality for sustainable results.