Home Email Edge Lori Feldman

Frameworks for segmentation and email automation triggers

Learn how to identify the right triggers and master the art of segmentation to effectively nurture subscribers at scale from Lori Feldman, Founder,


Twitter logo
Linkedin logo
Whatsapp logo
Facebook logo

Mapping Out Objectives and Goals Start by outlining objectives and goals before creating email sequences. Consider the customer journey stages and simplify by mapping goals accordingly to ensure targeted sequences.

Tracking Success and A/B Testing Utilize reporting tools to track email and goal metrics. A/B testing helps identify effective strategies. Set a date for goal assessment, both short and long-term.

Building Relationships and Avoiding Set-and-Forget No automation can work forever, so it's important to tracking success rates constantly. Also, when create sequences, focus on building relationships, not just immediate sales.

Save hours on creating beautiful email templates