Make your emails interactive: Benefits, use-cases, myths

With shortening attention span and higher competition, standing out in a crowded inbox is never easy. But with interactive emails, marketers can stand out and boost conversions by enabling user action in the inbox. So, to spread the word on interactive emails, we spoke to 3 leading experts from the industry at Edition 2 of the Email Edge Summit: Turn Emails into Experiences Watch the keynote session above to learn 👆
Here’s are the main takeaways from the event:

1. Why do businesses need interactive emails?
   
2. How do you make the case internally for interactive emails?
   
3. What are some use-cases of interactive emails?
   
4. How does a marketer implement interactive emails?
   
5. Interactive emails land in the promotions folder: Myth/Fact?
   
6. What are the limitations of interactive emails?