Frameworks for segmentation and email automation triggers

Mapping Out Objectives and Goals Start by outlining objectives and goals before creating email sequences. Consider the customer journey stages and simplify by mapping goals accordingly to ensure targeted sequences.

Tracking Success and A/B Testing Utilize reporting tools to track email and goal metrics. A/B testing helps identify effective strategies. Set a date for goal assessment, both short and long-term.

Building Relationships and Avoiding Set-and-Forget No automation can work forever, so it's important to tracking success rates constantly. Also, when create sequences, focus on building relationships, not just immediate sales.