Best Klaviyo Alternatives for 2025
Finding the right alternative of Klaviyo is not at all a simple task. You’ve to compare all the tools and find the one that fits both - your needs and your budget.
But don’t worry, we have done the homework for you. We have researched and compared Klaviyo with more than 20 of its best alternatives and selected the top 9 that might suit your needs.
You might think we may be biased because we are from Mailmodo. So why share this? We are of course, proud of our product and would love to share it with you. But we also know that we might not be the right fit for everyone and for every use case. So, we have made sure that this list of alternatives is helpful to every marketer who reads it. That’s why, if you find that any data is incorrect or missing, please write to us at enquires@mailmodo.com.
Don't settle for the ordinary. Go beyond Klaviyo and explore Klaviyo alternatives.
Why users start looking beyond Klaviyo
Klaviyo is known as a top email marketing service provider for e-commerce, especially Shopify store owners, with powerful automation and AI features. Still, many users find reasons to consider alternatives.
Here’s what usually pushes customers to search beyond Klaviyo:
High pricing: Klaviyo’s email and SMS plans can be costly, especially for growing lists. Monthly email sending limits and extra charges for overages can add up quickly.
Limited AMP support: Klaviyo doesn’t support interactive AMP emails, limiting dynamic email experiences.
Slow customer support: Users report delayed responses despite helpful solutions.
To qualify as a genuine Klaviyo alternative, a tool must not only match its strong e-commerce and automation features but also provide:
- More affordable pricing options
- Support for interactive AMP emails
- Faster and more responsive customer service
- Seamless integration with Shopify and e-commerce workflows
- Advanced segmentation and personalized targeting
When evaluating a Klaviyo alternative, look for a platform that aligns with your business goals and budget while offering features that enhance your marketing reach and conversions.
A quick overview of the best Klaviyo alternatives
| Top Features | Starting Price | |
|---|---|---|
| Mailmodo | AMP & HTML drag & drop editor, interactive widgets, prebuilt flows, strong deliverability tools, AI features, 200+ editable templates | $49/month for 2,500 contacts (20% off on annual) |
| Mailchimp | No-code WYSIWYG editor, 100+ customizable templates, automations with up to 200 journey points, 300+ integrations, send time optimization, A/B testing | $45/month for 2,500 contacts |
| Omnisend | Basic HTML email editor, ecommerce-focused automations, 24/7 live chat & email support, popups, signup forms, landing pages, multichannel marketing with SMS & push notifications | $44/month for 2,500 contacts |
| Privy | Drag & drop HTML email editor, 30+ customizable templates, SMS marketing with 60+ templates, popups and spin-the-wheel tools, Shopify & Klaviyo integrations | $60/month for 2,500 contacts |
| Yotpo Emails | Flexible drag & drop editor with Canva & AI product recommendations, SMS, reviews, UGC, subscriptions, loyalty, referrals, 140+ integrations | $23/month for 25,000 emails |
| Sendlane | Drag & drop editor, SMS marketing, reviews, advanced forms, 60+ customizable templates, 18 tech & 92 agency partners | $650/month for 500,000 emails |
| Shopify Email | Drag & drop design, automated campaigns, Shopify integration, mobile-optimized templates, real-time performance analytics | $15/month for 25,000 emails |
Mailmodo is a first-of-its-kind AI-powered email marketing platform that brings interactivity to your emails. On one side, Mailmodo AI creates campaign plans, segments email lists, generates email templates and email journeys and analyzes your email campaigns to give you insights instantly with simple prompts. On the other side, the no-code email editor allows you to embed forms, games, calculators, quizzes and other interactive and dynamic widgets inside your emails without writing a single line of code. Mailmodo was founded in 2020 by Aquibur Rahman and Apurv Gupta and backed by Y Combinator, Sequoia, and Surge. With industry-leading features and AI-focused innovations, Mailmodo stands as a great Klaviyo alternative.
Why is Mailmodo a better Klaviyo Alternative
- Mailmodo AI: Mailmodo has an AI assistant that can develop campaign plans, generate email templates, set up journeys, create segments and analyze the performance of your past campaigns.
- Email Editor: Mailmodo has a no-code drag & drop editor for both HTML and AMP emails. Its AI capabilities can help you write email copies faster.
- Interactive widgets: Mailmodo has 30+ interactive email widgets, which allow one-click registration, surveys, etc., within emails.
- Pre-built automations: Mailmodo has advanced email flow templates like welcome series, cart recovery, customer review, etc., segmented by various industries.
- Customer support: Mailmodo offers dedicated chat, email, and human support. Their delivery experts also create email health reports for your domains.
- Deliverability: Mailmodo has Google Postmaster integration, which shows deliverability data in the product. It also provides pre and post recommendations for better deliverability.
- Template library: Mailmodo offers 300+ editable templates for both HTML and AMP emails.

Anirudh S.
Small Business

"Mailmodo is a reliable and efficient bulk email service"
We were facing problems in conduction polls in the email and collection data from the users. Now with Mailmodo, we have a lot of analytics of our users, we do polls in the emails and the clickmap feature is the best, we get the exact data of users clicking on the links.
Pricing
- Free: Free for up to 500 email subscribers
- Lite: Starts from $49/month for 2500 email subscribers
- Pro: Starts from $99/month for 2500 email subscribers
- Max: Starts from $199/month for 2500 email subscribers
3X growth with interactive emails by Mailmodo
Save time with AI-powered email creation
Automate marketing ops with pre-built journeys

Mailchimp is one of the most prominent email marketing and automation platforms. It was built to include several features for email marketing, content marketing, website building, and audience management. The American company was launched in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining; later was sold to Intuit in 2021. Mailchimp has increased its pricing and is no longer cheap for small businesses. Although with a steep learning curve, it is a good Klaviyo alternative and suitable for SMBs.

Why is Mailchimp a better Klaviyo Alternative
- Email editor: Mailchimp offers a no-code WYSIWYG editor to create HTML emails.
- Pre-built templates: Mailchimp provides 100+ customizable email templates focused on different industries.
- Automations: Mailchimp has automated journeys which can have up to 200 journey points.
- Integrations: Mailchimp integrates with over 300 tools including Shopify, WordPress, and Canva.
- Deliverability: Mailchimp offers features like send time optimization and A/B testing for better open rates.

Estefany P.
Digital Marketing Manager

"With Mailchimp we improve audience auditing via email"
Mailchimp is extraordinary due to its ability to generate marketing campaigns and marketing management that are more extensive than in any other platform.
Pricing
- Free: $0/month for 250 email subscribers
- Essentials: Starts with $4.63/month for 500 email subscribers
- Standard: Starts with $6.91/month for 500 email subscribers
- Premium: Starts with $138.09/month for 500 email subscribers
Omnisend is a powerful omnichannel marketing automation platform tailored for ecommerce businesses. It integrates email, SMS, push notifications, and more seamlessly. Hence allowing the user to engage with their audience across multiple channels effortlessly and suitable for SMBs. Omnisend was established in 2014 under the name ‘Soundest’ by Rytis Lauris and Justas Kriukas and rebranded later in 2017. The fast-growing ecommerce platform is a good Klaviyo alternative that works with Shopify, WordPress, Woocomerce, and others.

Why is Omnisend a better Klaviyo Alternative
- Email editor: Omnisend provides a basic email to create HTML emails.
- Automations: Omnisend allows you to trigger automations for basic conditions, with focus on ecommerce related triggers.
- Customer support: All plans includes 24/7 live chat & email customer support.
- Webpage forms: Omnisend has the ability to create popups, signup forms & landing pages.
- Multi-channel: Apart from emails, Omnisend has the helps with SMS marketing and Web push notification for apps.

Christa B.
Owner

"Great customer support"
We came over to Omnisend because our other ESP was pretty pricey and it was costing us quite a lot in overages to send to our full list.
Pricing
- Free: $0/month for 250 email subscribers
- Standard: Starts with $16/month for 500 email subscribers
- Pro: Starts with $59/month for 2,500 email subscribers
Privy is an ecommerce marketing tool that helps users grow sales using email, SMS, and conversion tools - all from a single platform. Ben Jabbawy founded Privy in 2011 to provide tools, education, and support small ecommerce brands. Privy, popular among small businesses and entrepreneurs, is a better Klaviyo alternative.

Why Privy is a better Klaviyo Alternative
- Email editor: Privy has an intuitive drag & drop editor to create HTML emails.
- Pre-built templates: Privy includes 30+ customizable pre-built templates.
- Multichannel Marketing: Privy has SMS marketing including 60+ templates to customize and personalize.
- Pop Ups: Privy serves with list growth tools like popups and spin the wheel to capture website traffic.
- Integrations: Privy integrates with over 8 tools, including Shopify, Mailchimp, and Klaviyo.

Michelle S
CEO

"Love Privy for My Business"
I started out using Privy for my pop-up to capture leads in multiple ways. Then decided to use them for email marketing. We set up automations, cart abandonment campaigns and weekly email campaigns. They have great customer service and sales support to assist in building out automations, if you want or need the help. I would highly recommend Privy!
Pricing
- Starter: Starts at $30 per month
- Growth: Starts at $45 per month
Yotpo is an ecommerce retention marketing platform that combines data from reviews, loyalty, SMS marketing, and email marketing. The platform empowers brands to create smarter, higher-converting experiences to sustain customer relationships. The platform was founded by Omri Cohen and Tomer Tagrin in 2011 and acquired Swell Rewards and SMSBump in 2018 and 2020, respectively. Yotpo Emails is a great ecommerce platform suitable for enterprises and Klaviyo alternative alternative.

Why Yotpo Emails is a better Klaviyo Alternative
- Email editor: Yotpo has a flexible drag & drop editor with built in canva and AI product recommendation to create HTML emails.
- Retention marketing: Yotpo has SMS marketing, Review and UGC, Subscriptions, Loyalty and Referals for a better experience.
- Personalized content: Yotpo's email system enables personalized communication with customers by including dynamic content.
- Integrations: Yotpo integrates with over 140+ tools, including Shopify, Mailchimp, and Zapier.

Katina V
Mid-Market

"Very reliable, solves a lot of our needs."
That it is everything under one hood - loyalty and referral, reviews and UGC management. Customer support has been great! Easy to use when setting up a campaign (loyalty).
Pricing
- SMS: Starting at $0.0072/SMS
- Email: $23 per month for 25,000 emails
- Email: $60 per month for 50,000 emails
- Email: $135 per month for 100,000 emails
Sendlane is a growing ecommerce marketing automation platform that uses email marketing, SMS marketing, Reviews, and Forms to improve customer experience. The platform suitable for enterprises, was established by Anik Singal, Jimmy Kim, and Zak Meftah in 2013 and was tailor-built for ecommerce. Sendlane is a great ecommerce automation platform as Klaviyo alternative alternative.

Why Sendlane is a better Klaviyo Alternative
- Email editor: Sendlane has a drag & drop editor which is easy to use even for a beginner.
- Multichannel marketing: Sendlane has SMS marketing, and Review for a better unified experience.
- Forms: Sendlane provides advanced forms functionality for better customer acquisition.
- Pre-built templates: Sendlane provides 60+ customizable email templates focused on different usecases.
- Partners: Sendlane provides 18 Tech partners and 92 Agency partners to level up your eCommerce store.

Julio M
Small-Business

"Sendlane has been a great cost-effective alternative to Klaviyo."
The customer support at Sendlane is unparalleled. Their onboarding process will help you transition over and their success team ensure continued support.
Pricing
- Email Plan: Starts at $600/month for 500k emails
- SMS Plan: Starts at $50/month for 2.5k credits
1 SMS = 1 credit and 1 MMS = 3 credits
Shopify Email is a built-in email marketing tool integrated directly into the Shopify platform. The platform enables creating emails and sending them right within the Shopify platform. Daniel Weinand, Scott Lake, and Tobias Lütke founded the software platform in 2004, and became a renowned tool among Shopify users. Users from SMBs looking for email creation and sending within Shopify can opt for Shopify Emails as Klaviyo alternative.

Why Shopify Email is a better Klaviyo Alternative
- Drag-and-Drop Design: Effortlessly customize emails with an intuitive interface.
- Automated Campaigns: Reach customers at the right time with automated email sequences.
- Seamless Integration: Utilize Shopify's customer insights for targeted messaging.
- Mobile-Optimized Templates: Ensure emails look great on any device for maximum impact.
- Performance Analytics: Track email success in real-time with detailed analytics.

Patricia Loofbourrow
United States


"Really good free app"
This is perfect for those with small email lists that have to otherwise pay through the nose for basically the same thing.
Pricing
- For 20K emails: $10/month
- For 50K emails: $40/month
- For 100K emails: $90/month
- For 150K emails: $140/month
- For 200K emails: $190/month
- For 300K emails: $290/month
- For 500K emails: $420/month
- For 1M emails: $720/month
Drip is an ecommerce marketing platform that enables users to connect with their customers using email & SMS marketing, onsite forms, and automation. The tool helps small businesses compete with huge giants with access to tools. Founded by Rob Walling in 2012 and later acquired by Leadpages in 2016, which in turn was acquired by Redbrick in 2020. This ecommerce platform is a great Klaviyo alternative for small businesses.

Why is Drip a better Klaviyo Alternative
Email editor: Drip offers a visual drag & drop email builder for text/HTML emails.
Automations: Drip allows for basic automation, including time-based drip series.
Pre-built templates: With 50+ pre-designed workflows available, Drip can expedite your campaign creation.
Reporting: Drip enables tracking of shopper activity, enhancing insights into customer behavior.
Conditional logic: Users can incorporate conditional logics within email journeys, albeit with restricted options.

Anointed E.
Entrepreneur

"Drip - the solution software to your day to day data input"
I really like drip because it helps you create customized journeys for all your subscribers based on what they're really looking for without any huddle, super easy to use.
Pricing
- Free trial: 11-day free trial
- Dynamic pricing: Starts with $39/month for 2,500 contacts
Moosend is a simple marketing platform with a straightforward, affordable pricing plan that includes email marketing, email automation, CRM tools, landing pages, and subscription forms. Moosend was established by Panos Melissaropoulos and Yannis Psarras in 201 but was later acquired by Sitecore in 2021. Moosend is suitable for enterprises. The platform is well suited for small businesses for its cost and stands as Klaviyo alternative.

Why is Moosend a better Klaviyo Alternative
- Email editor: Moosend's editor is simple, and has AI features which can help in writing copies.
- Customer support: Chat support is available in all plans, but human support is only in the 'Enterprise' plan
- Analytics: Moosend shares all the basic reports on open rate, CTR, spam complaints, and unsubscribes.
- Automations: Moosend can automate email sequences which can be triggered via conditional logic and APIs.
- Landing page builder: Moosend offers a drag & drop editor to create landing pages.
- Webpage forms: Moosend provides a tool to embedd signup forms on pages

Ishank S.
Account Director

"Moosend: Best Email Marketing Broadcast and Automation Tool"
As a digital marketing agency, we do have the capability of Google Ads and SEO but for Email Marketing, we were looking at other solutions like Klaviyo, Mailchimp, etc. Those solutions are very expensive and do not fully cover all the functionalities that Moosend does.
Pricing
- Free trial: 30 days free trial for 1000 email subscribers
- Pro: Starts with $9/month for 500 email subscribers
- Enterprise: Reach out their support for a quote
Seamlessly migrate from Klaviyo to Mailmodo
Migrating from Klaviyo to Mailmodo is simple and free during your initial onboarding. Our support team is always ready to help and often goes above and beyond to ensure your transition is smooth and hassle-free.
You can easily import your contacts via CSV, including any organized tags or lists. Once you're set up, start creating effortlessly with Mailmodo’s drag-and-drop editor, advanced AI tools, support for both HTML and AMP templates, and a built-in BrandKit to keep your emails consistent and on-brand.
Need assistance getting started? Check out our support guide for detailed, step-by-step help.
How we evaluated the tools
At Mailmodo, we believe in transparency and prioritizing users. That’s why each email marketing platform featured in this comparison has been thoroughly researched, tested, and reviewed by our in-house experts.
We created accounts, explored each platform’s features, built campaigns, tested automation workflows, and assessed performance based on real-world user scenarios. Our goal is to provide an unbiased, hands-on comparison to help you find the best Klaviyo alternative for your business needs.
This comparison is part of our mission to simplify the buying process for marketers and help you choose the ideal tool to achieve your goals.
Frequently asked questions
Top 6 Alternatives
01Mailmodo
02Mailchimp
03Omnisend
04Privy
05Yotpo Emails
06Sendlane
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