Influencer ROI Calculator

How to use this Influencer ROI calculator

To calculate your Influencer ROI, enter the number of landing page visits from the influencer posts, conversion rate, average order value, and campaign costs, such as influencer fees, product samples and freebies, content production, and any additional costs.

Once all the inputs are entered, the calculator will provide your Influencer ROI, indicating how successful and profitable your campaign is.

Influencer ROI formula

Influencer ROI = [(Projected Revenue from Influencer - Cost of Influencer Campaign) / Cost of Influencer Campaign] × 100

Here,

Projected Revenue = Number of Landing Page Visits × Conversion Rate × Average Order Value

Cost of Influencer Campaign = Influencer Fees + Cost of Product Samples or Freebies + Content Production Costs + Additional Costs

Understanding the Influencer ROI result

The ideal influencer ROI will depend on various factors, such as the number of influencers you approach, the number of posts they make, your industry, product, etc. In general,

• A high Influencer ROI indicates that your campaign is profitable and that the influencer’s posts are attracting your customers.

• A low Influencer ROI suggests that your influencer campaign may need better optimization or different strategies, such as better targeting or a more engaging influencer. If the value is negative, your campaign costs outweigh the revenue, signaling the need for significant changes in your approach.

When to calculate Influencer ROI

• After completing a campaign to measure overall success and profitability.

• During campaign planning to, project the expected ROI before making a significant investment.

• To compare the performance of different influencers or campaigns.

• When scaling up or adjusting ongoing campaigns to maximize return on investment.

How to calculate Influencer ROI (with example)

Let’s say you ran an influencer marketing campaign that resulted in 10,000 landing page visits, with a conversion rate of 3% and an average order value of $50. The influencer’s fee was $1,500, you spent $500 on product samples, and content production costs were $800. You had no additional costs. Here’s how you calculate the ROI:

Influencer ROI = [(Projected Revenue from Influencer - Cost of Influencer Campaign) / Cost of Influencer Campaign] × 100

Projected Revenue = 10,000 × 3% × $50 = $15,000

Cost of Influencer Campaign = $1,500 + $500 + $800 = $2,800

Influencer ROI = [($15,000 - $2,800) / $2,800] × 100 = 436%

This means your influencer campaign generated a 436% ROI, which is highly profitable.

How to improve your Influencer ROI

• Focus on influencers whose audience aligns with your target market to boost conversions.
• Optimize your budget by negotiating better rates with influencers.
• Ensure that you optimize your landing page for conversions with fast load times and compelling offers.
• Experiment with different types of content (e.g., Instagram Stories, posts, or videos) to see what resonates best with your audience.
• Continuously monitor your campaigns to make data-driven adjustments and increase ROI.