MailerLite Pricing in 2026: What’s Changed, Costs, and Alternatives

MailerLite is often considered one of the better email marketing platforms for beginners because it is relatively simple to use and has historically been affordable.

But MailerLite is no different from other email marketing platforms when it comes to pricing changes.

In June 2026, MailerLite changed its pricing structure, renamed its paid plans, and changed where some features sit across its plans.

So, is MailerLite still affordable in 2026? And more importantly, is it still a good deal as your email list grows?

This guide breaks down MailerLite's current pricing, what changed from 2025, what you actually get with each plan, and how MailerLite compares with alternatives.

What is MailerLite pricing in 2026

MailerLite currently has four plans:

• Free - which starts at 250

• Comfort

• Power

• Enterprise

Here is how much the plans cost at some common subscriber levels:

MailerLite offers a 10% discount when you pay annually. That makes the starting annual prices:

Key features in MailerLite 2026 plans:

MailerLite pricing: 2025 vs. 2026

Here's what changed:

1. Reduction in free plan subscribers

The free plan took the biggest hit. The subscriber limit was cut in half, from 500 to 250.

The monthly email allowance fell even more sharply, from 12,000 to 2,500. That means the free plan now works better as a way to test MailerLite than as a long-term free email marketing platform for a growing list.

The extra seat is a small improvement, but it does not offset the much lower subscriber and sending limits.

2. Paid plan price changes

Here is how the monthly pricing changed at larger subscriber levels.

Firstly, MailerLite renamed its plans from Growing Business to Comfort and Advanced to Power

But the name is just minor, The paid plans became more expensive at larger list sizes. At 200,000 subscribers, for example, the old Advanced plan cost $738 per month. The comparable Power plan now costs $1,007.10 per month.

That's an increase of $269.10 every month, or more than $3,200 a year before the annual discount.

There is, however, another option at these subscriber levels.

Comfort costs $737.10/month at 200,000 subscribers, which is almost the same monthly price as the old Advanced plan. So if you do not need Power's unlimited features, Comfort can be much closer to the old pricing.

3. Feature changes

Not every change was a downgrade. Some features moved into the lower-priced plan.

• The AI writing assistant, smart sending, and preference center were previously part of Advanced. They are now available with Comfort.

• Digital products also increased from 3 on Growing Business to 5 on Comfort.

4. Limit changes

The third plan of MailerLite was previously called Growing Business, but MailerLite recently changed its name to Comfort. The new Comfort plan also comes with defined usage limits, unlike the older Growing Business plan, which offered unlimited usage for several features. These limits include:

• 50 automations

• 10 signup forms

• 10 websites and landing pages combined

• 5 digital products or bookings

• Monthly emails capped at 10x your subscriber limit

If you need unlimited usage across these features, you will need to move to the Power plan. However, MailerLite has also moved some features that were previously available only on Advanced to Comfort, including the AI writing assistant, smart sending, and preference center.

How much does MailerLite cost based on subscriber list

If you are choosing an email platform for a growing business, the starting price is only part of the story.

A platform that costs $12 when you have 250 subscribers can look very different once your list reaches 50,000 or 200,000 subscribers.

Here's how MailerLite's current pricing scales:

The jump between Comfort and Power becomes particularly large at higher subscriber counts.

At 50K subscribers, Power costs $63 more than Comfort. At 200K subscribers, that difference is $270 per month.

That makes the choice fairly straightforward if your needs are simple, comfort is the plan to look at first.

Power makes more sense if you need unlimited usage and the additional features that come with it.

Best MailerLite alternatives in 2026

MailerLite is not the only affordable email marketing platform.

Depending on what you need, there are several alternatives worth considering.

1. Kit

Kit is a strong MailerLite alternative for creators, bloggers, newsletter publishers, and solo businesses that primarily want to grow an audience and monetize it.

Its free plan supports up to 10,000 subscribers, giving creators considerably more room to grow before they need to upgrade.

Paid plans add features for automated sequences, audience management, selling digital products, and newsletter growth, with the Creator plan starting at $33/month for 1,000 subscribers.

Compared with MailerLite's 250-subscriber free limit, Kit offers a much more generous free tier, although MailerLite is more focused on traditional business email marketing.

2. Mailmodo

Mailmodo is a good MailerLite alternative if you want more advanced email marketing features and better scaling economics as your contact list grows. Its Lite plan starts at $27/month for 1,000 contacts when billed annually, while Pro starts at $79/month.

You get features such as A/B testing, send-time optimization, timezone-based scheduling, email click maps, API access, and automated journeys, with higher plans adding more users, journeys, API requests, and custom domains. It is not the cheapest option at the entry level, but the pricing becomes more cost-efficient as your contact list grows, making it a good fit for businesses that expect to scale.

#3 Brevo

Unlike MailerLite, which prices plans based on subscriber count, Brevo primarily scales pricing around monthly email volume, with plans starting at $0 for Free, $8.08/month for Starter, and $16.17/month for Standard.

Standard includes features such as marketing automation, A/B testing, advanced reporting, AI send-time optimization, and landing pages, while Professional jumps to $449.08/month with up to 10 million monthly email sends and more advanced features.

Brevo can therefore be much cheaper than MailerLite for large lists with moderate sending needs, but its Professional tier is a significant jump for high-volume senders.

4. ActiveCampaign

ActiveCampaign plans start at around $15/month for up to 1,000 contacts, putting its entry price above MailerLite's lower-cost plans.

Though you get tools for advanced marketing automation, CRM, segmentation, reporting, and personalized customer experiences.

It makes the most sense for businesses that need deeper automation and customer management, rather than those looking for the simplest email marketing platform.

5. Mailchimp

Mailchimp is a good MailerLite alternative for businesses that want email marketing alongside a broader set of marketing tools.

Its free plan supports up to 250 contacts, while paid plans start at $13/month, putting its entry-level pricing in a similar range to MailerLite's paid plans.

It includes email campaigns, automation, segmentation, analytics, forms, and integrations, making it suitable for businesses that want an established all-in-one marketing platform.

However, like MailerLite, Mailchimp's pricing increases as your contact list grows, so it can become more expensive than alternatives such as Brevo when you have a large database.

MailerLite vs. Mailmodo

If you're deciding between MailerLite and Mailmodo, the answer mostly depends on what kind of email marketing you want to do.

Final Verdict

Yes, MailerLite is still an affordable email marketing platform, especially if you have a smaller list and want a straightforward set of email marketing tools.

However, its 2026 pricing and plan limits have changed significantly compared with 2025, including a smaller free plan and higher prices at several subscriber levels.

That makes 2026 a good time to look beyond MailerLite and compare alternatives based on how you actually use email marketing.

Tools like Mailmodo, Brevo, ActiveCampaign, Kit, and Mailchimp may offer better value depending on whether you prioritize advanced features, large contact lists, automation, creator tools, or lower costs as your audience grows.