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Beyond Best Practices: Hacks to Scale Your eCommerce Email Marketing

In this chat, Kasey Luck and Jacob George provided a comprehensive overview of the challenges faced by e-commerce businesses and detailed strategies for leveraging email marketing to overcome these challenges.


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Kasey and Jacob discuss e-commerce email marketing challenges and solutions.

Challenges in ecommerce email marketing: Kasey highlighted three common challenges in email marketing: growing the list, maintaining high engagement, and connecting with the audience. She also strsses how efefctive opo-ups are for list growth and how segmentation can be your superpower.

Importance of onboarding emails: Jacob elaborated on the importance of onboarding and welcome emails in retaining customers. He suggested hypersegmentation, gradually warming up the susbcribers to your rpodcts, and incentivizing engagement with exclusive offers.

Framework for effective ecommerce email marketing: As a final takeaway, Kasey outlined a high-level framework for e-commerce marketing, categorizing activities into acquisition, conversion, and retention.

Role of Interactive emails to boost conversions: Kasey also presented the use of interactive elements in emails to provide engaging and informative content.

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