What is Feedback email flow?
Regularly send feedback emails to your customers, maybe once in 3-6 months. It’ll help you understand your customers' opinions on your company, offering, and experience.
🎯 The goal of this sequence
Understand your customer’s preferences and opinions.
Find out how to improve your offering and the customer experience.
Recommended emails in this sequence: 3 emails
Optimum flow time: 4 days
Emails in this sequence
Email # 1: Feedback email
📩 Why this email
Ask customers about their experience with the offering and your company, and get their thoughts on how you can improve. Get their ideas on what new updates/features they appreciate.
💡 Recommendation
Make the experience seamless for your users by collecting feedback within the email instead of redirecting to your website. Check out how it works.
Razorpay used these interactive feedback emails to get a 257% boost in feedback responses.
Email # 2: Incentivize
📩 Why this email
Getting feedback always has some friction, so incentivize customers by proving offers or discounts for their feedback.
Email # 3: Acknowledgement
📩 Why this email
Thank your customers for the positive feedback. If you have negative feedback, mention how you intend to address and solve their issues in the future.
💡 Recommendation
You can get the feedback (email #1) and address both positive and negative feedback (email #3) in a single email using Mailmodo’s multi-step emails by creating different outcomes based on the user inputs.
⛔ Sequence exit
Send the audience to user engagement, re-engagement, or referral series based on the user's actions.
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