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User engagement/Product adoption

User engagement-Product adoption email flows

User engagement/product adoption email series is typically sent to new and existing customers to educate them about the product (investment, loans, crypto, etc.) or feature (cash back) and get them to use your product/service.

šŸŽÆ The goal of this sequence

  • Educate customers on the features and products available

  • Recommend products to them based on their preferences

  • Increase user engagement

Recommended emails in this sequence: 3 emails

Optimum flow time: 3 days

Emails in this sequence

Email # 1: Offering email

šŸ“© Why this email

Tell them about the products and features and some of their special features or benefits. Mutual funds, investment opportunities, loans, cashback, virtual currency, etc., that suit your customer's needs and preferences.

Email # 2: Nudge

šŸ“© Why this email

Urge people to try out your new feature or buy the product.

Email # 3: Helpful resources

šŸ“© Why this email

People are always reluctant to spend their money on something, so send them this email explaining the benefits of the product/feature. You can also include articles or documents supporting your claims.

ā›” Sequence exit

Send them to upsell/cross-sell, payment reminder, or re-engagement series based on the user's actions.

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