What is Referral email sequence?
Leverage your customer relationship to acquire new customers through a referral program. Send this sequence to your existing customers once or twice a year.
🎯 The goal of this sequence
Get customers to refer you to their friends, family, or colleagues
Acquire new customers
Recommended emails in this sequence: 3 emails
Optimum flow time: 4 days
Emails in this sequence
Email # 1: Referral email
📩 Why this email
Ask your customers to invite people they know and get them to use your offering in exchange for a small reward on the platform.
Email # 2: Follow up
📩 Why this email
Send them an email to remind them to give you a referral in case they missed the previous email or forgot about it. If you haven't emailed them in a while, your emails could land in spam, so check if it is in spam and fix it.
Email # 3: Successful referral
📩 Why this email
If they have successfully referred someone, send them a confirmation email and the reward you promised.
⛔ Sequence exit
Send the audience to user engagement, re-engagement, or feedback series based on the user's actions.
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