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Referral

Referral email flows

Leverage your customer relationship to acquire new customers through a referral program. Send this sequence to your existing customers once or twice a year.

šŸŽÆ The goal of this sequence

  • Get customers to refer you to their friends, family, or colleagues

  • Acquire new customers

Recommended emails in this sequence: 3 emails

Optimum flow time: 4 days

Emails in this sequence

Email # 1: Referral email

šŸ“© Why this email

Ask your customers to invite people they know and get them to use your offering in exchange for a small reward on the platform.

Email # 2: Follow up

šŸ“© Why this email

Send them an email to remind them to give you a referral in case they missed the previous email or forgot about it. If you haven't emailed them in a while, your emails could land in spam, so check if it is in spam and fix it.

Email # 3: Successful referral

šŸ“© Why this email

If they have successfully referred someone, send them a confirmation email and the reward you promised.

ā›” Sequence exit

Send the audience to user engagement, re-engagement, or feedback series based on the user's actions.

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