What is Lead magent email flow?
Send this series to people who have signed up to get your lead magnet (e-book, white paper, checklist, etc.).
π― The goal of this sequence
Share the resource they signed up for
Get them to check out your offerings
Recommended emails in this sequence: 4 emails
Optimum flow time: 1 week
Emails in this sequence
- Email # 1: Resource giveaway
- Email # 2: Value benefit
- Email # 3: Recommended offering
- Email # 4: Nudge
Email # 1: Resource giveaway
π© Why this email
Share the resource your audience signed up for immediately before they get distracted.
πΌ Expert tip
"After sending them the resource, have an exit condition wherein if the lead has previously gotten a marketing email from you in the last 30 emails, you can remove them from this lead magnet nurture sequence."
Email # 2: Value benefit
π© Why this email
Your audience has downloaded a certain lead magnet because they are interested in the topic and are looking for a solution to their pain point. So, show them how you can help them out or how your offering solves their pain points.
β Best practice
Share only relevant offerings for their pain points instead of the generic pitch to get better results.
Email # 3: Recommended offering
π© Why this email
Apart from offerings that can solve their pain points, include other offerings that they might be interested in or find useful.
Email # 4: Nudge
π© Why this email
Send a final email encouraging them to sign up and try out your offerings.
β Sequence exit
Send the audience to the onboarding series based on the user's actions.
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